Digital Marketing Account Manager

USA TODAY Co. is seeking a Digital Marketing Account Manager to support and grow key accounts within the National Sales channel, focusing on multi-location clients in the franchise space, particularly in the Health & Wellness verticals.

Location: Remote (US)

Salary: $60,000–$65,000/yr

Responsibilities

• Partner with Brand Managers and internal teams to develop strategic, customized advertising solutions
• Build and evolve media plans based on client objectives, performance data, and market insights
• Manage end-to-end campaign execution, including contracts, onboarding, billing, reporting, and optimization
• Lead coordination for custom programs, sponsorships, and creative builds, acting as the bridge between clients and internal teams
• Work closely with Client Strategy and Client Services to drive client retention and revenue growth
• Maintain proactive client communication, ensuring exceptional service and responsiveness
• Identify opportunities to expand existing partnerships and support new business initiatives

Requirements

• Experience working on complex, multi-channel advertising solutions across national and/or franchise multi-location accounts
• Strong understanding of digital media, performance marketing, and campaign strategy
• Ability to translate data into actionable insights and client recommendations
• Excellent relationship-building and communication skills
• High level of organization and ability to manage multiple campaigns and deadlines simultaneously
• A collaborative, solutions-oriented mindset in a fast-paced environment
• Bachelor’s degree or equivalent experience
• 3+ years of experience in digital advertising
• Hands-on experience with performance-driven digital advertising, including paid search (PPC) and Google Performance Max (PMAX) campaigns
• Experience working with sales teams and client-facing account management
• Proficiency with tools such as Microsoft Office and CRM/order management systems (Salesforce or similar a plus)

Benefits

• Work with a national network of brands and clients
• Be part of a collaborative, innovative, and supportive team
• Access flexible work options and a culture that values balance
• Competitive benefits including PTO, holidays, medical, dental, and 401(k)

Additional Information

• The annualized base salary for this role will range between $60,000 and $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.