Fractional Growth & Brand Strategist

Set & Stones is a women-owned jewelry brand seeking a Fractional Growth & Brand Strategist to help identify opportunities, challenge assumptions, prioritize initiatives, and drive business growth in a small, entrepreneurial environment.

Location: Remote

Responsibilities

• Analyze business performance across wholesale and ecommerce channels
• Identify growth opportunities and recommend strategic initiatives
• Help prioritize projects based on potential impact and resources required
• Evaluate new sales channels, partnerships, collaborations, and business opportunities
• Review customer acquisition, retention, and brand-building strategies
• Analyze product, channel, and sales performance to uncover opportunities for growth
• Serve as a strategic thought partner to the Founder and leadership team
• Bring fresh ideas and outside perspective based on experience working with other growing brands
• Help develop both short-term and long-term growth plans

Requirements

• Experience growing small to mid-sized consumer brands
• Experience in jewelry, fashion, wellness, home, accessories, beauty, lifestyle, or similar industries
• Strong understanding of both ecommerce and wholesale business models
• Experience working directly with founders and small leadership teams
• Ability to think strategically while remaining practical and execution-minded
• Entrepreneurial mindset with a bias toward action
• Strong analytical skills and comfort working with business performance data

Benefits

• Fractional / Contractor Role
• Remote
• Flexible Schedule
• Approximately 5–15 hours per week (open to discussion)
• Ongoing engagement preferred