Director, Global Marketing – Cenerimod

The Director, Global Marketing – Cenerimod at Viatris is responsible for leading global brand strategy, pre-launch activities, evidence communication, market access, cross-functional leadership, financial management, and compliance for a specialty pharmaceutical product in the immunology/autoimmune space.

Location: Remote (US)

Salary: $112,000–$236,000 USD

Responsibilities

• Define and evolve the global brand vision, positioning, and value proposition based on scientific evidence and market insights.
• Develop and manage the Global Brand Plan (GBP), including long-range forecasts, strategic imperatives, and tactical priorities.
• Lead the annual brand planning process, ensuring alignment across global and regional teams.
• Provide brand governance and ensure alignment with corporate portfolio and therapeutic area strategies.
• Lead pre-launch activities including market shaping, disease awareness, and competitive intelligence initiatives.
• Partner with Medical Affairs to build the scientific narrative and prepare for data dissemination at key congresses.
• Oversee unbranded disease campaigns, early stakeholder engagement, and external communication frameworks.
• Establish global standards for launch readiness tracking, including KPIs and milestone dashboards.
• Translate Phase 3 clinical data into compelling, compliant brand narratives and commercial communication tools.
• Collaborate with Clinical and Medical functions on publication planning and evidence-to-value translation.
• Develop global core claims and messaging architecture in alignment with regulatory and legal guidance.
• Partner with Global Market Access and HEOR to define payer value stories, pricing scenarios, and early economic models.
• Support creation of the Global Value Dossier (GVD) and payer communication materials.
• Integrate market access insights into overall brand strategy and affiliate planning tools.
• Serve as the commercial lead on the Global Launch Readiness Team (GLRT), ensuring alignment across functions and regions.
• Partner with regional commercial leads to adapt and localize the global strategy.
• Chair brand or launch governance meetings as delegated by the Global Commercial Lead.
• Manage relationships with external vendors, agencies, and consultants supporting the Cenerimod program.
• Develop and manage the global marketing budget for Cenerimod, ensuring accurate forecasting, tracking, and reporting.
• Prioritize resource allocation in line with strategic imperatives and ROI expectations.
• Oversee third-party contracts and ensure vendor compliance with procurement policies.
• Ensure that all activities comply with corporate policies, regulatory standards, and PhRMA / EFPIA codes.
• Work collaboratively with Legal, Regulatory, and Compliance to review materials and initiatives.
• Maintain readiness for internal audits and external inspections related to promotional or pre-launch activity.

Requirements

• Bachelor’s degree in Life Sciences, Business, or related field required.
• Advanced degree (MBA, MSc, PharmD, or equivalent) preferred.
• Minimum 10 years of pharmaceutical or biotech marketing experience, including global or regional leadership roles.
• Proven success in pre-launch or launch preparation for specialty or immunology products.
• Demonstrated experience in cross-functional collaboration within a matrixed organization.
• Solid understanding of drug development, clinical data interpretation, and evidence-based communication.
• Prior experience in autoimmune or rare diseases strongly preferred.
• Strong strategic and analytical skills with ability to synthesize complex data into actionable plans.
• Excellent leadership, interpersonal, and influencing capabilities across functions and geographies.
• Strong business acumen, financial management, and vendor oversight.
• High standard of integrity and commitment to compliance and ethical conduct.
• Fluent in English; additional languages a plus.
• Willingness to travel internationally (approx. 20–30%).
• Proficiency in speaking, comprehending, reading and writing English is required.

Benefits

• Competitive salaries, benefits and an inclusive environment.

Additional Information

• Exact compensation may vary based on skills, experience, and location.
• Viatris is an Equal Opportunity Employer.