Senior Website & Digital Marketing Manager

Availity is a healthcare technology company providing revenue cycle and business solutions for healthcare professionals, with a focus on patient care and industry innovation. They are seeking a Senior Website & Digital Marketing Manager to lead their digital presence and website modernization efforts.

Location: Jacksonville, FL, USA, Bangalore, India, and remote across the US

Responsibilities

• Execute and lead website and digital experience strategy to support pipeline and revenue growth.
• Drive modernization roadmap including platform evaluation beyond WordPress.
• Champion AI-driven and next-generation digital strategies.
• Serve as internal web and digital thought partner.
• Lead UX and design transformation initiatives.
• Improve user journeys, information architecture, and usability.
• Elevate visual design and simplify complex concepts.
• Own WordPress website management and execution.
• Optimize performance, speed, and engagement.
• Design within WordPress (light coding preferred).
• Lead SEO strategy and execution.
• Drive AEO and LLM optimization.
• Structure content for AI-driven discovery.
• Execute CRO strategies.
• Implement personalization strategies.
• Align with demand generation efforts.
• Support landing page optimization.
• Support limited eCommerce initiatives.
• Lead social media and advocacy strategies.
• Track digital KPIs and performance.
• Connect website performance metrics to pipeline and ROI.
• Support marketing technology integrations (e.g., Salesforce, Pardot).
• Follow security and compliance best practices.
• Manage agencies and vendors.
• Collaborate cross-functionally and manage stakeholders.

Requirements

• Minimum of 8 years of website and digital expertise.
• Experience supporting B2B in a SaaS environment.
• Strong understanding of how websites drive business outcomes.
• Business acumen to translate needs into digital strategies.
• Cross-functional leadership and influencing skills.
• Forward-thinking and opportunity identification.
• Analytics proficiency (e.g., Google Analytics).
• Experience managing vendors and agencies.
• Familiarity with CMS platforms (especially WordPress).
• Exposure to emerging digital trends (AI/LLMs, agentic search).
• UX and website modernization experience.
• SEO, CRO, AEO, LLM optimization knowledge.

Benefits

• Culture of continuous learning.
• Competitive salary, bonus, HSA contribution, healthcare, vision, dental, 401k match.
• Unlimited PTO + 9 paid holidays.
• Wellness reimbursement up to $250/year.
• Education reimbursement.
• Paid parental leave.
• Community engagement and volunteering opportunities.

Additional Information

• Remote-first, camera/video capability required for virtual meetings.
• Equal opportunity employer, drug-free workplace, employment verification required.
• Application process includes multiple video interviews.