Senior Demand Generation Manager

The Sr. Demand Generation Manager at TestGorilla is responsible for managing the company's largest acquisition channels, primarily Google Ads, and driving sustainable growth through data-backed marketing strategies. The role involves overseeing paid and organic channels, building reporting systems, and optimizing campaigns to meet pipeline targets.

Location: Remote (EU)

Salary: €65,650-€84,500 per annum

Responsibilities

• Upholding TestGorilla's behaviors and fostering an inclusive, supportive culture.
• Owning the demand generation number across paid and organic channels, including managing and scaling paid spend across Google Ads (Search, Performance Max, Display, YouTube) and adjacent channels, while testing and developing emerging acquisition opportunities such as advertising on ChatGPT and other AI-native platforms. Setting the channel mix, budget allocation, and account structure required to hit MQL, SQO, and pipeline targets.
• Building and owning source-of-truth reporting across paid and organic funnel performance, including SQL, dashboards, attribution modeling, and incrementality testing, so channel investment decisions are backed by evidence rather than platform screenshots.
• Owning the roadmap for paid landing pages, ad creative, and offers, and running rapid A/B tests to lift conversion with proper statistical rigor.
• Designing and owning automated nurture workflows and enrichment infrastructure (n8n, Make, HubSpot, Clay) so paid-sourced leads convert, and feeding that data back into targeting and ICP decisions.
• Partnering with Sales and RevOps on lead quality and conversion by campaign, and presenting performance and recommendations to marketing and GTM leadership in clear, business-first language.
• Staying ahead of advertising platform, AI ecosystem, and privacy changes, and turning successful tests into repeatable, automated systems rather than one-off wins.

Requirements

• Passionate about TestGorilla's mission to help one billion people find their dream jobs.
• Excellent written and verbal communication skills in English.
• Thrives in a fast-paced, async-first, remote-only environment.
• Proven experience in performance or growth marketing, including hands-on ownership of a Google Ads budget of at least six figures per month (B2B SaaS strongly preferred), and a track record of scaling spend while holding or improving CAC and ROAS.
• Deep expertise across the Google Ads stack, including Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, and Google Tag Manager.
• Working knowledge and hands-on expertise of Clay, HubSpot (or a comparable CRM) and GA suite.
• Solid grasp of funnel and unit economics (CAC, LTV:CAC, ROAS, payback period, cohort analysis) and comfort with experimentation design, including significance, sample sizing, and reading results honestly.
• Hands-on experience using AI/LLM tools (Claude, ChatGPT, or similar) to build real growth workflows, from lead scoring to automation logic, not just surface-level use.
• Ownership mentality: treats this budget like their own P&L, ships the workflow, dashboard, and test themselves, and is comfortable with ambiguity and fast iteration as pipeline needs shift.

Benefits

• Global Team: Join a fully remote, mission-driven team from around the world.
• Competitive compensation: Receive a competitive pay (€65,650-€84,500 per annum) + Share Appreciation Rights (SARs).
• Remote & flexible work: Work from almost anywhere. Enjoy flexible hours and asynchronous work to balance work and life.
• Remote work budget: €1,000 available each year or up to €2,000 from day 1 if you're buying a laptop.
• Growth & development: Invest in yourself and your career with a 3.5% L&D budget per year and clear growth opportunities.
• Parent/Caregiver support: We provide a caregiver-friendly work environment with paid 8-16 week parental leave and tailored return-to-work approaches.
• Work-life balance: Our unlimited and flexible time off policy empowers you to take the time you need to recharge and maintain your well-being.

Additional Information

• The role is remote within the EU.
• Applicants are encouraged from diverse backgrounds and experiences.
• The application process includes taking an assessment on the company's platform, which is AI-powered but reviewed by humans.