Content & Creative Strategist

Maven Clinic is seeking a Creative Strategist to lead creative strategy for paid acquisition, focusing on performance marketing, brand, and content. The role involves translating data into creative briefs, working with designers and creators, and using AI tools to optimize ad performance.

Location: Remote (US)

Salary: $145,000 - $170,000/yr

Responsibilities

• Own the creative strategy for paid acquisition across Meta, TikTok, and other paid channels.
• Translate performance data into creative direction and actionable briefs.
• Manage creative from brief to execution, collaborating with designers, editors, and AI platforms.
• Write platform-native UGC scripts and work with creators to ensure authenticity and clarity.
• Use AI creative tools to generate and test ad variants rapidly.
• Develop a systematic approach to creative testing focused on acquisition efficiency.
• Maintain consistent creative volume and manage operational aspects of creative production.
• Build and maintain a competitive creative intelligence practice.
• Own UGC and influencer creative strategy, including sourcing, briefing, scripting, and testing.
• Ensure all creative meets healthcare advertising guidelines and platform policies.

Requirements

• 4–6 years of experience in creative strategy, performance marketing, or growth, especially in consumer health, wellness, or DTC subscription businesses.
• Hybrid creative and performance mindset with understanding of what makes creative convert.
• Proven track record of writing effective briefs and UGC scripts in health contexts.
• Hands-on experience with AI creative tools for video generation, copy iteration, and testing.
• Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and data-driven decision making.
• Experience managing the full UGC pipeline: sourcing, scripting, briefing, and testing creator content.
• Ability to own both strategic and operational aspects of creative production.

Benefits

• Base salary range of $145,000 - $170,000 per year.
• Equity and benefits, including health, dental, and insurance.
• Access to Maven platform and specialists for mental health, reproductive health, and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work environment, in-office meals, and work together days.
• 16 weeks paid parental leave and new parent stipend.
• Annual professional development stipend and career coaching.
• 401K matching for US-based employees.

Additional Information

• This role requires active work authorization in the US.
• Candidates are encouraged to share their unique backgrounds and experiences.
• Maven offers a comprehensive benefits package focused on health, well-being, and career development.
• Equal opportunity employer committed to diversity and inclusion.