Sales Director, US Video & Cloud

The Sales Director, US Video & Cloud at Avid leads a sales team and manages key accounts in the media and entertainment industry, focusing on enterprise media, post-production, and cloud solutions.

Location: Remote (US)

Salary: $289,455 - $434,182

Responsibilities

• Lead, coach, and grow a team of Territory Account Managers and channel sellers; own aggregate quota attainment for the US territory across both direct enterprise accounts and the reseller/distributor channel.
• Set the territory strategy: named-account coverage model, channel-partner tiering, and joint plans with key resellers and distributors that drive measurable pipeline and bookings through indirect motions.
• Recruit, onboard, and develop high-performing sellers; run a disciplined cadence of 1:1s, deal reviews, pipeline reviews, and weekly forecast calls in Salesforce, holding the team to coverage and qualification standards.
• Engage personally on the largest and most strategic opportunities — leading executive conversations, navigating complex commercial structures, and translating cloud, workflow, and AI capabilities into measurable ROI for content creators.
• Own the reseller and distributor relationship in-territory: partner enablement, joint go-to-market, deal registration discipline, margin protection, and quarterly business reviews; partner with Pre-Sales, Product, Marketing, and Customer Success to shape solutions and ensure successful deployment and renewal.
• Deliver an accurate, disciplined forecast across direct and indirect business; negotiate and close large, multi-year contracts while protecting margin across perpetual, subscription, and consumption-based models.
• Represent Avid at industry events (NAB, IBC, SMPTE) and customer roundtables; maintain market visibility and a strong external network across the M&E technology ecosystem.

Requirements

• Bachelor's degree or equivalent work experience.
• Minimum 10 years of enterprise technology sales experience, including 3+ years leading a quota-carrying sales team, with a documented track record of consistent over-achievement against multi-million-dollar quotas; meaningful tenure selling into Media & Entertainment (broadcast, studios, post, streaming) is required.
• Experience with strategic and consultative selling at the executive level; proven ability to build a regional territory across direct and indirect (reseller/distributor) motions, qualify rigorously, and close large, complex agreements.
• Technical fluency across media workflows and cloud — encoding/transcoding, asset management, post-production, digital supply chain, streaming/packaging/delivery, and SaaS/cloud economics — with the ability to bridge business objectives and technical capability.
• Expertise in Salesforce for pipeline management and forecasting; proficiency with standard sales-stack tools (LinkedIn Sales Navigator, Microsoft 365).
• Cloud (AWS/Azure/GCP) or MEDDIC/Challenger training is a plus.
• Ability to travel up to 50% for customer visits, industry events, and internal meetings.

Additional Information

• The salary range shown reflects the company's good faith full target range for this position at the time of posting. The company may update or modify this range at any time and endeavors to keep this posting current. Compensation decisions are based on factors including geographic location, experience, skills, education, and business needs. While the full range is posted for transparency, offers are typically made within the lower to middle portion of the range.