Performance Marketing Manager

GiddyUp is a performance-based Partner Marketing Platform and Agency that has generated over $1.5 billion in sales for DTC brands without VC funding. The company combines strategy, creative, media, and analytics with proprietary software to support high-converting direct response marketing. It is a profitable, bootstrapped company with a culture focused on performance and growth.

Location: Remote

Responsibilities

• Support the development and execution of pricing, bundling, and promotional strategies across assigned offers.
• Help build and refine offer frameworks including bundle ladders, upsell flows, discount structures, and promotional mechanics.
• Execute promotional structures such as BOGOs, limited-time discounts, free gift offers, and urgency-based mechanics — ensuring flawless setup and QA.
• Apply psychological pricing principles and perceived value tactics under the guidance of the Senior PMM to drive conversion and AOV improvements.
• Define how pricing and promotions are presented across landing pages and funnels — offer sections, CTAs, urgency elements, and social proof — in coordination with Creative Strategy.
• Execute pricing and promotion experiments in Statsig under the direction of the Senior PMM — from test setup and instrumentation to readout and documentation.
• Support hypothesis development, defining primary success metrics and guardrail metrics for assigned tests.
• Analyze experiment results rigorously, interpreting tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin.
• Partner with Data to ensure clean test design, accurate instrumentation, and reliable reporting.
• Maintain organized experiment logs and readouts that create institutional knowledge and feed future roadmap decisions.
• Build strong working relationships with Campaign Success Managers (CSMs), Campaign Ops, Creative Strategy, Data, and Traffic teams.
• Partner with Campaign Ops to execute, QA, and launch tests accurately across platforms.
• Work with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling.
• Collaborate with Traffic and Media Buying to validate test results at scale and support CPA increase conversations tied to performance improvements.
• Support post-purchase offer development, upsell flows, and cross-sell strategies to maximize order value.

Requirements

• 2–4 years of experience in performance marketing, direct-response, growth marketing, or a closely related field.
• Hands-on experience with eCommerce or DTC offers — with exposure to pricing, promotional, or conversion optimization work.
• Familiarity with experimentation concepts: A/B testing, hypothesis development, metric interpretation.
• Strong analytical skills and comfort working with data to support decisions and document results.
• Highly organized, detail-oriented, and able to manage multiple workstreams without dropping balls.

Additional Information

• GiddyUp is a fully remote company seeking reliable team members who can succeed in a remote environment.