Freelance SEO AEO Strategist

SmartBug Media is seeking a Strategist, SEO to develop and implement SEO strategies, improve performance, and deliver results for clients. The role involves working closely with clients and marketing teams to optimize websites and content for search engines.

Location: Remote

Salary: $60 - $75 an hour

Responsibilities

• Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities
• Conduct SEO audits of client website performance
• Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition
• Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations
• Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends
• Diagnose and resolve organic traffic and SEO issues
• Set up proper performance tracking on-site domains
• Implement Google Search Console and Google Analytics
• Inform client services and web team of algorithm updates and SEO news
• Advise on best practices around domain, sub-domains, and site architecture
• Provide expertise as needed for complex SEO problems/opportunities
• Other responsibilities as assigned.

Requirements

• B.A. or B.S. degree is required
• French and English proficiency
• 5-8 years of progressive SEO experience with a digital marketing agency or in-house team
• Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites
• Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities
• Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, Semrush, Moz, Screaming Frog, Schema.org
• Proficiency and knowledge of web development best practices and processes (code ability is not required)
• Advanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions
• Experience with HubSpot or marketing automation platforms preferred yet not required
• Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies
• Experience presenting to clients or executive-level team members preferred
• Excellent writing skills and a strong understanding of best practices for SEO-friendly content
• Proficiency in Google Suite
• Experience working remotely in similar roles is strongly preferred.