Media Officer and Social Media Coordinator

The role involves developing and executing media and digital strategies to promote animal rights campaigns, requiring strong communication skills, media relations experience, and a commitment to animal rights issues. The position also entails acting as a spokesperson and managing social media engagement.

Location: Remote (APAC)

Responsibilities

• Create regional and country-specific marketing and media plans for celebrity campaigns, video launches, investigations, news conferences, and news releases.
• Identify, contact, and develop relationships with media outlets and journalists.
• Maintain and update a media database.
• Prepare news releases and media statements, translate them if needed, and follow up with media outlets.
• Track and analyze media pitch results and adjust strategies accordingly.
• Develop and execute strategies for web content to reach targeted audiences.
• Generate content for digital assets including website articles, online advocacy, and social media.
• Create and distribute email content to members and supporters.
• Act as a spokesperson and give interviews when required.
• Perform other duties as assigned.

Requirements

• Thorough knowledge of animal rights issues and campaigns.
• Exceptional communication skills in English, both written and oral.
• Some knowledge or experience with media relations preferred.
• Extensive experience managing social media pages with proven engagement success.
• Excellent research skills.
• Sense of urgency, initiative, and follow-through.
• Ability to work under pressure and meet deadlines.
• Professional manner in dealing with various people.
• Ability to work independently and as part of a team.
• Must be vegan.
• Supportive of PETA’s philosophy and able to advocate professionally for the group’s positions.