Senior Director, Marketing Operations and Performance

The Senior Director, Marketing Operations & Performance is a strategic and highly analytical leader responsible for building and scaling the Marketing Operations and Analytics function, driving data-informed decision-making, optimizing performance, and ensuring operational excellence in a complex B2B environment.

Location: Remote (US)

Salary: $110,000 – $130,000 annually

Responsibilities

• Develop and lead a robust analytics framework connecting marketing activity to pipeline, revenue, and margin across multiple service lines.
• Define and standardize KPIs across regions and LOBs.
• Build dashboards and executive reporting for performance visibility.
• Advance attribution models for complex B2B sales cycles.
• Translate data into actionable insights for go-to-market strategies.
• Own and optimize marketing technology ecosystem.
• Partner with Sales Operations for funnel definitions, lead management, and reporting.
• Design and implement scalable lead and account management processes.
• Ensure data quality, governance, and compliance.
• Identify opportunities to improve campaign effectiveness.
• Establish and scale test-and-learn frameworks.
• Support strategic planning, forecasting, and budget allocation.
• Enable account-based marketing strategies.
• Serve as a key advisor to leadership.
• Build and lead a high-performing team.
• Drive alignment across marketing teams.
• Champion a culture of data-driven decision-making.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• 10+ years in marketing operations, analytics, or commercial operations within a complex B2B organization.
• Experience in TIC, industrial services, engineering, or similar industries preferred.
• Proven track record of connecting marketing performance to revenue.
• Deep expertise in CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot).
• Strong analytical skills with BI tools (e.g., Tableau, Power BI) and data modeling experience.
• Experience working across multiple business lines, regions, and stakeholder groups.
• Exceptional stakeholder management skills.

Benefits

• Health: Medical, dental, vision insurance, life insurance, employee assistance programs.
• Wealth: 401(k) with company match.
• Happiness: Online training, development experiences, tuition reimbursement, paid-time off, family leave.

Additional Information

• Position anticipated to close August 1, 2026.
• Travel: Occasional (5%-33%).