Director Social Media Marketing

Starface is a beauty and skincare brand known for playful, effective products and a culture of positivity, diversity, and community. They are seeking a Director of Social Media Marketing to lead their social presence and strategy.

Location: Remote (US)

Salary: $140,000–$160,000/yr plus bonus

Responsibilities

• Own and evolve Starface's social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
• Lead the social content calendar and ensure every piece of content has a clear strategic purpose
• Develop creative briefs that push ideas forward and unlock stronger creative work
• Partner with the creative team to ensure strategy enhances creativity
• Create and refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Monitor social performance and translate insights into recommendations
• Maintain and grow presence on TikTok and Instagram, and build presence on new platforms
• Build feedback loop between organic and paid social, sharing learnings
• Collaborate with paid media partners on content needs and performance insights
• Manage external agency partners for strategic output and execution
• Monitor content performance and improve creative and business outcomes
• Stay informed on platform shifts, internet culture, creators, and competitors
• Lead, mentor, and support two direct reports

Requirements

• 6+ years leading social strategy and managing owned channels for a consumer brand
• Experience in beauty, fashion, lifestyle, or CPG
• Worked at a brand known for strong social storytelling and cultural relevance
• Native understanding of TikTok and Instagram and platform evolution
• Built social strategies and reporting frameworks from scratch
• Experience aligning organic and paid social teams
• Ability to write briefs that creatives want to use
• Comfortable with both strategic thinking and executional details
• Managed agencies and external partners effectively
• Collaborated with creative leadership while respecting ownership
• Proactive, curious, collaborative, and excited about social culture

Benefits

• Base salary of $140,000-$160,000 plus bonus
• High-quality health care options
• 401k with 5% employer match
• 4 weeks vacation plus up to 20 paid holidays
• 12 weeks fully paid parental leave
• 5 days pet-ernity leave for pet adoption
• Home office & internet stipend
• Annual learning & development stipend
• Flexible Fridays and Summer Fridays
• Fully remote work environment

Additional Information

• Starface is an Equal Opportunity Employer committed to diversity, equity, anti-racism, and inclusion.