CRM & Lifecycle Manager

Joko is a tech company and B Corp helping consumers shop smarter through innovative products like cashback, coupons, price alerts, and an AI-powered shopping assistant. They are scaling globally, focusing on the US, and offer remote-friendly positions.

Location: Remote (US)

Salary: $43,400–$69,300

Responsibilities

• Design and run lifecycle programs to convert new signups into engaged, loyal users.
• Own end-to-end CRM strategy across in-app, push, and email channels.
• Design onboarding journeys to ensure quick activation of new users.
• Build retention and referral programs to deepen usage and increase word of mouth.
• Maximize lifetime value across the user lifecycle through cross-channel journeys.
• Conduct A/B testing to improve flows and challenge current lifecycle strategies.
• Leverage AI to automate and enhance CRM workflows, personalization, and experimentation.
• Collaborate with Product, Data, User Acquisition, and Brand teams to drive growth.

Requirements

• 5+ years of experience in B2C CRM or lifecycle marketing, preferably in high-growth mobile or consumer apps.
• Hands-on experience with modern CRM platforms (e.g., Braze, Iterable, Customer.io).
• Strong data analysis skills, including interpreting cohort curves, funnel data, and A/B test results.
• Experience running structured A/B testing programs.
• Genuine interest and experience in applying AI to CRM workflows.
• User-centric mindset with insights-driven messaging.
• Ownership mentality, proactive, and accountable.
• Attention to detail in campaign execution and segmentation.
• Native-level French speaker and fluent in English.

Benefits

• Flexible remote work options, including work from anywhere for up to 3 months.
• Top-market compensation.
• Equity participation.
• Dedicated time for AI skill development.
• Yearly offsite and team-building events.
• Contribution to ClassPass subscription.
• Paid parental leave (8 weeks for the second parent).

Additional Information

• This position is remote-friendly.
• The role involves collaboration with multiple teams and a focus on growth and innovation.
• The hiring process includes multiple interview steps, assessments, and reference checks.