Sr. Product Manager - MarTech Platforms

The Senior Product Manager – Marketing Technology (MarTech) Platforms will own the strategy, roadmap, and execution of iHerb’s core marketing technology ecosystem, leading integration, evolution, and optimization of third-party and in-house MarTech platforms that enhance customer data, personalization, content, and lifecycle marketing experiences.

Location: United States

Salary: $177,000—$220,000 USD

Responsibilities

• Own the strategy, roadmap, and execution of iHerb’s core Marketing Technology (MarTech) platforms and integrations.
• Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, LSP, and related platforms.
• Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption.
• Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb’s core systems.
• Translate marketing and business needs into clear technical requirements, data flows, and platform capabilities.
• Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.
• Balance near-term marketing needs with long-term platform scalability, maintainability, and technical health.
• Define success metrics and KPIs to measure platform performance, adoption, and business impact.
• Drive cross-functional alignment across Marketing, Engineering, Data, and external vendors to ensure successful delivery.
• Participate in agile development processes, including backlog prioritization, sprint planning, and reviews.

Requirements

• Strong experience leading complex platform or infrastructure-adjacent products
• Hands-on experience working with or integrating MarTech platforms such as CDPs, marketing automation/orchestration tools, CMS, PIM, DAM, or similar systems.
• Solid understanding of APIs, event-driven architectures, data flows, and system integrations.
• Proven ability to drive build vs. buy decisions and evaluate third-party vendors and technologies.
• Experience defining and managing product roadmaps with multiple stakeholders and dependencies.
• Excellent communication skills with the ability to translate technical concepts for marketing and business audiences.
• Strong collaboration skills and comfort operating in highly cross-functional environments.
• Experience working in an Agile/Scrum development process.
• Customer-first and outcomes-driven mindset.

Benefits

• Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan.
• Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies.
• Employees will enjoy paid holidays throughout the calendar year.
• Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

Additional Information

• The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.