Sr. Director, National Accounts - Small Format

The Sr. Director, National Accounts - Small Format is a strategic leadership role responsible for managing key national retail relationships, leading a team of account managers, and executing customer strategies to support enterprise growth within the CPG or beverage industry.

Location: Remote

Salary: $160,000–$170,000/yr

Responsibilities

• Lead and coach a team of National Account Managers to deliver executional excellence and customer satisfaction across national accounts.
• Support professional development, performance management, and succession planning within the team.
• Foster collaboration across internal departments and with senior leadership to ensure alignment on key initiatives.
• Oversee assigned national customer portfolios and lead strategic customer engagements with buyers and senior retail leaders.
• Develop and execute account-specific joint business plans, including volume forecasts, investment strategies, promotional calendars, and in-store execution standards.
• Ensure continuity between national strategy and retail execution, translating corporate priorities into tailored customer programs.
• Act as a conduit between SVP-level strategic planning and field-level execution.
• Collaborate with Finance, Marketing, Field Sales, and Operations to support pricing architecture, promotional planning, and supply chain efficiency.
• Partner with DSD network and distribution leadership to address execution gaps, drive performance, and identify growth opportunities.
• Own the forecasting process for assigned accounts, incorporating field inputs and aligning with supply planning/commercialization.
• Analyze performance using syndicated data (IRI, Power BI, Excel) to identify trends, surface insights, and adjust plans accordingly.
• Provide ongoing performance updates to executive leadership and suggest strategic adjustments based on marketplace trends.

Requirements

• 7+ years of experience in national or regional account management or sales leadership within the CPG or beverage industry, including team management experience.
• Proven ability to manage and grow large-format or convenience channel retail accounts.
• Experience working cross-functionally in matrixed organizations with exposure to Marketing, Finance, Supply Chain, and Field Sales.
• Bachelor's degree required; MBA or advanced degree preferred.
• Strong command of retail analytics tools (IRI, Nielsen, Power BI) and sales reporting systems.
• Excellent leadership, communication, and negotiation skills.

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Additional Information

• The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
• Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.