Social Media Manager

TRUFF is a premium truffle-infused condiments brand known for its hot sauces and other culinary products, with a strong online presence and retail growth. The company is rebuilding its digital and brand marketing from the ground up, emphasizing social media, content creation, and creator relationships.

Location: Remote (US)

Responsibilities

• Own TRUFF's social media presence across Instagram, TikTok, Meta, YouTube, and other platforms, including strategy, content planning, and execution.
• Build a content calendar exploring multiple creative angles and usage occasions for products like Aioli, hot sauces, pasta sauces, etc.
• Create original content in various formats such as short-form videos, Reels, long-form YouTube videos, Stories, and static posts.
• Tell TRUFF's story through product launches, flavor drops, rebrand, and cultural moments.
• Develop a visual identity and tone of voice that feels unmistakably TRUFF—premium yet human.
• Turn brand love into brand use by creating content that drives trial, repeat, and everyday usage.
• Rebuild and deepen relationships with creators, food personalities, chefs, and influencers, including identifying new voices.
• Concept and produce content hands-on, collaborating with external creators when needed.
• Re-engage the Facebook VIP community and be active in comments, DMs, and conversations.
• Work with marketing leadership on brand collaborations, PR, and product launches.
• Help shape the online rebrand and digital presence.
• Track content performance and optimize based on reach, engagement, and other metrics.

Requirements

• 3 to 6 years of social media and content experience at a consumer brand, food and beverage company, or creative agency.
• A portfolio demonstrating range, creativity, and understanding of social platform performance.
• Hands-on video production skills, including shooting and editing content.
• Experience building and maintaining relationships with creators, influencers, and talent.
• Understanding of how social platforms work and current trends.
• Experience working in fast-paced environments with limited resources.
• Familiarity with social analytics, scheduling tools, and interpreting data.
• Genuine passion for food, cooking, and flavor.

Benefits

• Competitive Salary
• Performance Bonus
• Equity
• Comprehensive Health, Dental, Vision & Life Insurance
• 401(k) with 3% company match
• Generous PTO, Sick Time, Holidays & Parental Leave
• Wellness, Internet & Cell Phone Stipends
• Company-provided laptop