Social Media Manager

Oceans is seeking a Social Media Manager to develop and execute social media strategies for a professional football club aiming for global growth. The role involves content creation, community engagement, match-day coverage, and performance analysis across multiple platforms.

Location: Remote

Responsibilities

• Own and execute the club’s organic social media strategy across TikTok, Instagram, Facebook, X, and YouTube.
• Develop and maintain content calendars aligned with match schedules, transfer windows, club announcements, sponsorship initiatives, and key campaigns.
• Drive follower growth, engagement, impressions, and overall audience expansion.
• Identify emerging platform opportunities, content formats, and growth strategies.
• Translate business and brand objectives into high-performing social content initiatives.
• Produce and publish high-volume, platform-native content across multiple social channels.
• Repurpose content from club assets, media partners, creators, and user-generated content.
• Create engaging short-form and long-form content optimized for each platform.
• Independently edit video content and adapt creative assets for different audiences and formats.
• Maintain consistency in visual identity, storytelling, and brand presentation.
• Actively engage with supporters and followers across all major social platforms.
• Monitor comments, direct messages, audience sentiment, and community conversations.
• Foster meaningful engagement and strengthen relationships with supporters.
• Escalate reputation risks, audience concerns, and important feedback appropriately.
• Help build a highly engaged and globally connected football community.
• Lead social media execution across match days throughout the season.
• Publish real-time content including highlights, reactions, results updates, and behind-the-scenes coverage.
• Coordinate with internal media teams and stakeholders to ensure timely content delivery.
• Maintain high-quality engagement and storytelling during live sporting events.
• Track and analyze key performance metrics including reach, engagement, impressions, video views, and follower growth.
• Produce regular performance reports and strategic recommendations.
• Identify content gaps, growth opportunities, and areas for improvement.
• Apply platform insights and audience data to optimize future content performance.
• Continuously refine social media strategies based on evolving trends and results.

Requirements

• 4+ years of experience managing social media accounts for brands, sports organizations, media companies, entertainment businesses, or similar high-growth consumer-facing environments.
• Deep understanding of TikTok, Instagram, Facebook, X, and YouTube, including platform algorithms, audience behaviors, and content best practices.
• Strong experience creating, editing, and publishing both short-form and long-form video content.
• Demonstrated success growing social media audiences organically and improving engagement metrics.
• Strong ability to develop compelling narratives, create engaging content concepts, and adapt messaging across different platforms.
• Experience engaging online communities, managing audience interactions, and building brand loyalty through social media.
• Excellent written communication and storytelling skills with strong attention to detail.
• Ability to work autonomously, manage multiple priorities, and execute consistently without requiring heavy oversight.
• Comfort operating in a fast-paced environment with evolving priorities and ambitious growth objectives.
• Willingness to support match-day coverage, including evenings and weekends when required.