Social Media Manager

Crowned Skin is a rapidly growing men's grooming brand known for innovative products like the 'Body Butter Cologne'. The company emphasizes bold, engaging social media campaigns and authentic storytelling to build a loyal customer base and elevate men's self-care.

Location: Chicago, United States

Responsibilities

• Manage daily posting and engagement across TikTok, Instagram, and Facebook.
• Monitor trends, hashtags, and platform shifts to keep content relevant and discoverable.
• Collaborate with creative, influencer, and growth teams to amplify campaign reach.
• Develop and manage the brand’s content calendar aligned with product launches, campaigns, and cultural tentpoles.
• Oversee production of high-quality short-form videos, social graphics, photography, and written content.
• Ensure content reflects Crowned Skin’s brand voice, visual identity, and cultural positioning.
• Actively engage with followers via comments, DMs, and live interactions to foster loyalty and advocacy.
• Identify and activate superfans and ambassadors to extend organic reach.
• Track community sentiment and report insights back to leadership.
• Track KPIs across engagement, reach, conversions, and CAC/LTV impact.
• Provide weekly and monthly reports with recommendations for content optimization.
• Partner with growth and analytics teams to test creative formats and measure ROI.
• Work with Partnerships & Influencer teams to align content with affiliate/creator campaigns.
• Support product and retail launches with integrated content campaigns.
• Ensure content is optimized for TikTok Shop and eCommerce storytelling.

Requirements

• Strong understanding of TikTok, Instagram, and emerging social platforms.
• Hands-on content creation skills (video editing, copywriting, photography).
• Ability to balance cultural creativity with data-driven optimization.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Passion for men’s grooming, beauty, or lifestyle brands is a plus.

Additional Information

• This is a contract-to-hire position.
• Please email your resume and portfolio to anna@crownedskin.com