Senior Marketing Specialist

This role involves managing marketing projects and developing marketing materials to support business objectives at AmeriLife, a leader in insurance solutions for retirement planning.

Location: Panama

Responsibilities

• Serves as marketing partner for assigned business units and maintains regular meeting schedule with key business unit leaders.
• Develops marketing plan working with business unit leaders and marketing management.
• Handles the development of marketing deliverables such as broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, web site content, social media postings, trade show exhibits, and audio/visual presentations.
• Proofreads and edits copy prior to submission for final approval.
• Follows stated marketing and compliance review process to gather approvals for marketing deliverables to ensure they meet legal, regulatory and company branding requirements.
• May assist in the design and execution of custom surveys to assess campaign effectiveness.
• Performs routine administrative functions for department, such as list management, inbox management and maintenance, internal project management/project sharing, recurring external emails.

Requirements

• Effective interpersonal and written communication skills
• Ability to provide excellent customer service to both internal and external customers
• Effective time management skills
• Ability to prioritize and accomplish multiple tasks simultaneously
• Capable of working independently as well as in a team environment
• Ability to work in a self-directed fashion
• Experience with PCs in a Windows environment
• Demonstrated proficiency in basic computer applications such as Microsoft Office software products
• Ability to analyze problems and develop solutions
• Ability to communicate with individuals at all levels of the organization
• Bachelor's degree or equivalent education, training and work-related experience
• Five years of experience in a marketing role driving sales results; including experience in life brokerage or financial services industries
• Proven project management experience
• Ability to build relationships with teammates, internal and external clients and vendors
• Hands-on understanding of design capabilities, as well as online content presentation options
• Professional experience with marketing and communications best practices, such as social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meeting and events
• Strong writing, editing and proofreading skills including knowledge of and adherence to AP Style Guidelines, brand guidelines and corporate voice
• Strong understanding of the life insurance industry, including ability to explain basic industry terms
• Proficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator and Dreamweaver)
• Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign development
• Ability and willingness to host virtual events using selected company software, including Zoom and providing creative ideas on using the tools within Zoom to increase interaction and attendee engagement
• Experience with Marketo or comparable marketing automation system
• Microsoft Dynamics experience or experience with a comparable customer relationship management software system

Benefits

• A comprehensive benefits package that includes PTO, medical, dental, vision, retirement savings, disability insurance, and life insurance.