Senior Marketing Manager, UK

The Senior Marketing Manager at Grip is a strategic, data-driven role responsible for building, automating, and scaling marketing campaigns to support the company's revenue growth. The role involves managing the full marketing tech stack, executing full-funnel campaigns, and leveraging AI technologies to generate qualified leads.

Location: Remote within UK

Responsibilities

• Build and execute marketing campaigns, nurture flows, and lead routing rules.
• Distribute high-value content across channels to generate leads.
• Support physical event strategy with pre-event bookings, lead retrieval, and post-event follow-up.
• Maintain marketing database health, ensure GDPR compliance, and connect tech stack for seamless data flow.
• Manage webinar technical setup, promotion, and delivery.
• Own website CMS, perform SEO audits, and optimize for lead capture.
• Manage paid media budgets and optimize campaigns for ROAS and CAC.
• Build lead scoring models, drive attribution reporting, and manage data enrichment tools.
• Manage outbound automation workflows and build intent-driven campaigns around Target Account Lists.
• Create automated alerts for sales on buying signals.
• Design and run A/B tests to maximize conversion rates and analyze web analytics to identify friction points.
• Leverage AI tools like Zapier, Apollo, and Claude for automation and scaling outreach.
• Build scalable, template-driven website pages for high-value keywords.
• Deliver operational reporting, KPIs, and full-funnel analysis to leadership.
• Partner with Sales for cross-functional alignment and data-driven decision making.

Requirements

• Proven experience in SaaS Marketing, Demand Generation, Growth Marketing or Marketing Operations within a B2B SaaS environment.
• Strong hands-on experience with HubSpot, and Salesforce (bonus).
• Highly analytical mindset with understanding of full-funnel reporting, attribution, and lead scoring.
• Experience managing paid media budgets and optimizing for CAC/ROAS.
• Comfortable using tools like Zapier for automation.
• Strong foundation in SEO, CRO, and website CMS management.
• Forward-thinking approach to leveraging AI tools like Claude.
• Excellent communication skills to translate data into insights.

Benefits

• Remote-first company with an office in London Bridge.
• Company Training Sponsorship Programme.
• 25 holiday days per year + Bank Holidays.
• Sabbatical Leave.
• Career Progression Pathways.
• Kind, fun and ambitious company culture.
• Group Life Insurance and company health plan.

Additional Information

• We actively seek diversity and encourage applications from everyone.
• Originally posted on Himalayas.