Senior Marketing Manager

The Sr. Marketing Manager will lead strategy and execution for CineFi, a digital venture of First Entertainment Credit Union, focusing on growth, engagement, and member value through marketing campaigns, partnerships, and data-driven strategies.

Location: Remote (US)

Salary: $115,000–$145,000/yr

Responsibilities

• Develop and lead the CineFi marketing strategy, translating business priorities into campaigns that drive awareness, acquisition, engagement, and retention.
• Plan and execute promotional campaigns across the member lifecycle, including new member offers, onboarding, product utilization, and retention.
• Support the marketing P&L through budget planning, forecasting, and performance analysis.
• Develop incentive strategies and targeted offers to increase member acquisition and engagement.
• Manage loyalty and rewards programs, including strategy, campaign development, and impact measurement.
• Identify and develop business partnership marketing opportunities.
• Establish performance goals, monitor results, and optimize campaigns based on data insights.
• Design and evaluate A/B and multivariate tests for offers, audiences, and creative assets.
• Develop and optimize digital marketing programs across paid media, email/CRM, web, social, and partnership channels.
• Partner with stakeholders to ensure strategic alignment and operational excellence.
• Oversee external agencies and vendors, managing deliverables and performance.
• Evaluate market trends and campaign performance for innovation and growth.
• Synthesize data into actionable recommendations for marketing investments.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
• At least 7 years of marketing experience with strategy development, campaign leadership, and business performance responsibility.
• Proficiency with digital marketing and analytics platforms such as Google Analytics, ad platform reporting tools, marketing automation/CRM systems, and data visualization tools.
• Experience with campaign measurement, attribution, KPI reporting, and funnel analysis.
• Strong knowledge of CRM and lifecycle marketing, including segmentation, targeting, trigger-based campaigns, onboarding, cross-sell, retention, and re-engagement strategies.
• Experience with go-to-market planning, promotional strategy, incentive and offer design, and performance optimization.
• Experience with loyalty and rewards programs, partnership marketing, influencer marketing, and content/channel strategies.
• Working knowledge of credit union or banking products, marketing regulations, and compliance considerations.
• Excellent written and verbal communication skills.
• Ability to travel as needed.
• Ability to lift and carry marketing materials up to 25 pounds.