Manager of Influencer Marketing

A freelance Influencer Marketing Manager role at Newhouse, a leading marketing and communications agency serving the entertainment industry and various verticals, focusing on campaign development, creator discovery, content creation, contract negotiation, and client communication.

Location: Los Angeles, United States

Responsibilities

• Work with the strategy team to ideate and develop engaging influencer campaigns
• Generate thoughtful target lists of influencers based on campaign KPIs
• Craft detailed creator briefs around key program objectives and creative goals
• Assist with negotiating and executing contracts with influencers
• Onboard and oversee creators as they plug into the overall marketing program
• Serve as the main point of contact for creators, maintaining daily communication with them and their reps
• Ensure that creator content meets brand standards
• Stay up to date on social media and creator trends
• Assist with managing campaign budgets to ensure profitability
• Cover in-person creator events

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• At least 1 year of experience with a brand or agency in a similar capacity
• Strong analytical skills, proficient in data analysis tools, and excellent at presentation software like Google Slides
• Exceptional communication skills, with the ability to articulate campaign goals and objectives