Senior Manager, Product Portfolio & Brand

The Senior Manager, Product Portfolio & Brand at Mitra9 is responsible for managing the product portfolio's health, growth, and profitability, serving as a strategic link across multiple departments in a fast-paced startup environment.

Location: Remote (US)

Responsibilities

• Own the overall health and performance of the Mitra9 product portfolio
• Conduct ongoing portfolio reviews focused on revenue, profitability, inventory performance, consumer demand, and strategic fit
• Lead SKU rationalization efforts and recommend additions, modifications, or discontinuations
• Develop channel-specific assortment strategies and product configurations
• Maintain product lifecycle plans from concept through end-of-life
• Partner with Finance to evaluate product-level performance and profitability opportunities
• Develop and maintain Mitra9's innovation pipeline and future product roadmap
• Identify emerging consumer trends, category opportunities, and whitespace opportunities
• Conduct competitive analysis and market intelligence reviews
• Build product business cases and growth recommendations for future innovation initiatives
• Partner with Marketing, Sales, Operations, and R&D/QA to evaluate new products, formats, flavors, packaging, and channel opportunities
• Translate consumer insights into actionable growth opportunities
• Serve as the voice of the consumer throughout product portfolio decision-making
• Analyze customer reviews, surveys, purchase behavior, subscription trends, and market feedback
• Develop recommendations around product positioning, packaging strategy, and consumer communication
• Ensure products align with overall brand strategy and consumer expectations
• Support brand architecture and portfolio expansion decisions
• Partner with Marketing to ensure portfolio strategy is reflected in go-to-market execution
• Identify opportunities to improve margins through supplier, packaging, ingredient, and manufacturing optimization
• Support supplier evaluations, negotiations, and sourcing initiatives
• Develop business cases for sourcing improvements and cost-saving opportunities
• Evaluate supplier performance and recommend improvements to cost, service, quality, and lead times
• Partner with Operations to identify opportunities for supply chain efficiency and working capital improvements
• Monitor industry trends and supplier markets to proactively identify opportunities and risks
• Partner with Operations to support forecasting, inventory planning, and new product introductions
• Participate in S&OP planning and portfolio decision-making
• Evaluate inventory risks associated with product launches, transitions, and portfolio changes
• Support commercialization readiness for new products and major product updates
• Assist in identifying opportunities to improve inventory turns and reduce obsolete inventory
• Ensure portfolio decisions align with operational capabilities and scalability requirements
• Serve as the central coordinator between Marketing, Sales, Operations, Finance, R&D/QA, and Supply Chain for portfolio-related initiatives
• Lead cross-functional discussions regarding portfolio performance, innovation opportunities, sourcing initiatives, and product lifecycle decisions
• Establish reporting and review processes that improve visibility into portfolio performance
• Drive alignment between commercial objectives and operational execution

Requirements

• Bachelor's degree in Business, Marketing, Supply Chain, Product Development, Merchandising, Finance, or related field
• 5+ years of experience in portfolio management, product management, merchandising, category management, commercialization, sourcing, or related business functions
• Strong understanding of product lifecycle management, portfolio strategy, and consumer insights
• Experience evaluating product profitability, margins, pricing, and business performance
• Experience working with suppliers, manufacturers, packaging vendors, or sourcing partners
• Demonstrated ability to identify growth opportunities and translate insights into business recommendations
• Strong analytical, financial, and problem-solving skills
• Excellent project management and cross-functional leadership capabilities
• Experience within consumer packaged goods, beverage, food, wellness, retail, or related industries preferred