Brand Lead

bunny.net is an infrastructure company focused on improving the internet, emphasizing speed, ownership, and innovative branding. They are seeking a Brand Lead to shape and evolve their brand identity, creative direction, and visual storytelling across all customer touchpoints.

Location: Europe, ideally within CET ±3 hours

Responsibilities

• Own and evolve the bunny.net brand system and visual identity
• Lead the creative direction of bunny.net across every customer touchpoint
• Help define how our products come to life through motion, illustration, storytelling, and visual identity
• Own the creative direction of bunny.net's website and help shape its next chapter
• Partner with Product Marketing to bring launches, campaigns, and content to life
• Turn complex technical concepts into visuals and stories that developers understand
• Set the creative standard for bunny.net through feedback, reviews, and creative direction
• Build scalable design systems and processes that help the team move faster
• Manage and mentor our Design Specialist while coordinating freelancers and agencies
• Contribute to positioning, messaging, and creative strategy discussions early rather than simply executing briefs
• Continuously raise the standard of how bunny.net looks, feels, and communicates

Requirements

• Experience building and evolving brands, ideally for developer audiences
• The ability to evaluate and improve creative work, with a strong understanding of design principles
• Experience working as a designer or in a highly visual creative role, with the ability to sketch, prototype, and shape ideas before handing them off
• The ability to build design systems, not just maintain individual assets
• A hands-on approach, meaning that you're happy doing the work, not just directing it
• Confidence working across product, engineering, marketing, and leadership teams
• The ability to explain and defend creative decisions thoughtfully
• A portfolio that shows you've built or transformed a brand, not just maintained one
• The ability to express product ideas through design and storytelling, not just illustrations of what the product does

Benefits

• 100% flexible hours
• Remote-first by design
• Performance-based bonuses
• Medical, dental, and vision insurance
• Paid time off (25 days plus loyalty days)
• Meeting-free Thursdays
• Home office budget (€500 annually)
• Paid sick leave
• Parental leave (16 weeks for birthing parents, 8 weeks for non-birthing parents)
• Annual in-person meetups
• Employee Stock Option Plan (0.01% equity)
• Mental health support via BetterHelp
• Wellness budget (€480 annually)
• Educational budget (€500 annually)
• Music subscription (Apple, Spotify, or YouTube Premium)