Senior Manager, Product Marketing

The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness and adoption through data-driven market research and effective stakeholder engagement. This role requires the ability to influence varied audiences, develop comprehensive marketing plans, and deliver compelling presentations that align with business objectives.

Location: Irvine, CA, United States

Salary: $108,000–$216,000/yr

Responsibilities

• Define product positioning and messaging, and create compelling content to differentiate VIZIO in the marketplace.
• Collaborate cross-functionally with Sales, Client Services, Product, and Partner teams to develop and execute go-to market plans.
• Develop marketing materials and processes to support product launches.
• Manage product launch timing and communication with stakeholders.
• Provide feedback and direction to external creative and PR agencies.
• Conduct qualitative and quantitative research to inform product roadmaps.
• Conduct competitive analyses and formulate actionable takeaways.
• Build business requirements documents for product teams that outline the objectives and needs of the Ad Sales business and Advertisers.
• Analyze internal data to enhance the VIZIO A value proposition.
• Develop and deliver clear, data-driven presentations and proposals to influence stakeholders and drive alignment across business units.
• Manage end-user training programs to improve client proficiency and product utilization.

Requirements

• Proven expertise in product marketing, including market research methodologies and marketing communications.
• Strong business communication skills with the ability to influence stakeholders and present clear, data-driven narratives.
• Experience in stakeholder engagement, building and maintaining effective internal and external partnerships.
• Ability to analyze market data and customer insights to inform strategic marketing plans and product positioning.
• Demonstrated leadership in coaching and mentoring teams to adopt advanced marketing tools and practices.
• Proficiency in developing and delivering product training, demos, and marketing materials to drive product adoption.
• Commitment to ethical standards, integrity, and fostering collaborative business relationships.

Benefits

• Competitive pay and performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits such as short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.

Additional Information

• The annual salary range for this position is $108,000.00 - $216,000.00.
• Additional compensation includes annual or quarterly performance bonuses.
• Additional compensation for certain positions may also include stock.