Senior Director, Marketing - Production Chemicals

The Sr. Director of Marketing for Avantor's Production Chemicals Portfolio is responsible for creating demand, shaping market perception, and translating customer insights into growth strategies for the chemicals portfolio, including brands like JT Baker. The role involves developing and executing marketing strategies to generate opportunities, improve win rates, and accelerate product adoption, with collaboration across Product Management, Sales, and Regional Marketing.

Location: Remote

Salary: $167,500.00 - $282,325.00

Responsibilities

• Develop and lead the annual marketing plan by segment and workflow, including digital campaigns, content strategy, account-based marketing (ABM), and events.
• Lead structured programs to collect and analyze customer feedback, win/loss outcomes, and competitive intelligence; publish actionable insight reports.
• Partner with Product Managers and technical marketing to design and execute launch strategies, customer communications, and sales enablement materials.
• Own the JT Baker® Strategy and narratives, messaging, and content across all channels.
• Define and track marketing effectiveness metrics—lead quality, conversion rates, ROI, and campaign impact on orders and revenue.
• Partner with Regional Marketing, Sales Operations, and Product Management to ensure campaign integration, data quality, and pipeline health.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related technical field.
• Minimum of 10 years of experience in B2B marketing, preferably in life sciences, biotechnology, or industrial sectors.
• Proven experience in demand generation, digital marketing, and ABM programs.
• Strong background in developing go-to-market strategies and leading cross-functional launch execution.
• Demonstrated ability to translate customer insights into marketing programs that deliver measurable results.
• Exceptional collaboration skills and ability to influence in a matrixed organization.

Benefits

• Dare to go further in your career. Join our global team of 14,000+ associates.
• Our work changes people's lives for the better, bringing new treatments, enabling medical devices, and creating opportunities for growth.
• Diverse, equitable, and inclusive culture with learning experiences to support career growth.

Additional Information

• The statements are intended to describe the general nature and level of work and are not exhaustive.
• Avantor is an equal opportunity employer.