Senior Director, Integrated Media

This is a senior strategic leadership role for a media expert with extensive experience across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging channels, focusing on healthcare clients. The role involves leading integrated media strategies, client relationships, team development, and contributing to agency growth.

Location: Remote (US)

Responsibilities

• Lead integrated media strategy and annual planning for assigned clients, ensuring recommendations align with business goals, audience insights, budgets, and measurement objectives.
• Serve as the senior media lead for clients, building trusted relationships with senior stakeholders and leading executive presentations, business reviews, and strategic discussions.
• Review and approve all major media recommendations before they are presented to clients, serving as the final media quality check to ensure strategic alignment, accuracy, and consistency.
• Guide teams in developing holistic channel strategies across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging platforms.
• Lead, mentor, and develop media team members, coaching them on strategic thinking, client communication, presentation development, and integrated planning.
• Partner with cross-functional teams, including Client Experience, Analytics, Marketing Technology, Creative, Project Management, and Finance, to deliver integrated client solutions.
• Work with Analytics and Marketing Technology teams to ensure measurement strategies, dashboards, reporting, and optimization approaches support client business objectives.
• Identify opportunities to improve media planning processes, tools, templates, workflows, and best practices.
• Stay current on media trends, emerging platforms, healthcare trends, privacy changes, regulatory considerations, and measurement approaches.
• Contribute to agency growth through new business, organic growth, cross-sell opportunities, vendor relationships, and thought leadership.
• Leverage AI tools where appropriate to improve research, planning efficiency, audience insights, strategic development, and team productivity.

Requirements

• 12+ years of experience in media strategy, integrated media planning, and digital marketing, preferably within an agency environment.
• Proven experience leading and developing media teams, including both junior and senior team members.
• Deep knowledge of integrated media planning across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging channels.
• Experience leading annual planning, executive presentations, business reviews, senior client conversations, and strategic media recommendations.
• Strong understanding of media research, audience insights, competitive analysis, reach/frequency planning, performance measurement, attribution, reporting, and optimization.
• Ability to connect media strategy to client business goals and guide teams in developing practical, measurable, and budget-conscious tactical plans.
• Experience partnering with Analytics, Marketing Technology, Creative, Project Management, Finance, Client Experience, and agency leadership.
• Experience contributing to new business, organic client growth, or cross-sell opportunities.
• Strong command of media planning tools and resources such as GA, SA360, Mediaocean, Guideline, Resonate, SQAD, Media Radar, Nielsen, eMarketer, or similar platforms.
• Advanced PowerPoint and Excel skills, with the ability to develop polished, strategic, client-ready presentations.
• Comfort using AI tools such as ChatGPT, Gemini, or similar platforms to enhance efficiency, research, strategy, and insight development.
• Exceptional communication, presentation, storytelling, and relationship-building skills with strong executive presence.
• Proven coaching, mentoring, team development, and leadership capabilities.
• Strong financial acumen, organizational skills, attention to detail, and ability to manage multiple client and team priorities.
• Healthcare experience and/or a passion for the healthcare industry is highly preferred.
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field.

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program