Script Writer

The Writer at Martell Group is responsible for creating compelling written content across various platforms and formats, ensuring brand consistency and leveraging AI tools to enhance productivity. The role requires strategic creativity, adaptability to different brand voices, and collaboration with multiple teams.

Location: Peachland, Canada

Salary: $60,000 - $70,000

Responsibilities

• Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
• Develop compelling hooks, CTAs, and caption structures that drive engagement and retention
• Adapt tone, structure, and formatting based on platform-specific best practices
• Maintain a strong and consistent brand voice across all channels
• Write or refine scripts for YouTube episodes, short-form videos, and branded content
• Develop repeatable written frameworks for recurring content formats and series
• Support the Creative Producer with written briefs, outlines, and episode structures
• Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability
• Write copy for episode launches, campaigns, newsletters, and promotional initiatives
• Collaborate with the marketing team to align messaging with funnel strategy and campaign goals
• Support paid ad creative copy when needed in collaboration with marketing
• Work alongside the internal PR team and communications manager on quotes and external communications
• Maintain and evolve brand voice guidelines
• Build and manage a living brand voice library, including signature phrases and messaging references that support scalable, authentic content creation
• Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards
• Identify off-brand messaging and provide clear corrective direction
• Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles
• Build and maintain prompt libraries and writing systems that improve team efficiency
• Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity
• Work closely with the Social Producer to align captions with video content and visual framing
• Coordinate with the design team to ensure copy and visuals work cohesively
• Collaborate with the Creative Producer on voice direction, content priorities, and writing standards

Requirements

• 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands
• Proven ability to write in multiple distinct voices while maintaining authenticity and quality
• Strong understanding of social platform behavior and high-performing copy formats
• Experience writing video scripts, captions, newsletters, and long-form content at scale
• Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion
• Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects
• Proficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms, or a demonstrated drive to integrate AI into daily workflows
• Strong collaborator who takes direction well and communicates creative feedback clearly

Additional Information

• The role reports directly to the Creative Producer and may work fully remotely.
• The position emphasizes maintaining brand consistency while integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity.