Paid Media Analyst

Tenpo is building the future of finance in Chile as the country's first Neobank, creating a fully digital, inclusive financial ecosystem designed to break traditional banking barriers.

Location: Remote (Chile)

Responsibilities

• Design and consolidate digital advertising dashboards, integrating direct channel investment data with internal conversion metrics.
• Build cohort analyses to evaluate user acquisition quality, identify behavioral trends, and alert on deviations in CAC.
• Design, build, and maintain automated reporting frameworks to ensure scalability and data governance.
• Maintain order and proper nomenclature of URLs, tags, UTMs, and campaign structures across platforms to ensure data governance.
• Provide analytical support to Paid Media Specialists for decision-making, including reports on cost variations, audience analysis, and anomaly detection in campaign performance.

Requirements

• 1 to 4 years of experience in digital marketing, digital analytics, or commercial management control.
• At least 1 year of proven experience in paid media (excluyente).
• Basic or intermediate knowledge of digital analytics tools (GA4, Firebase, Singular, AppsFlyer).
• Strong numerical orientation, interest in database analysis, and ability to propose adjustments or new audience tests.
• Open to profiles with high mathematical and analytical agility.

Benefits

• Annual budget for self-managed training.
• Remote work.
• Birthday off.
• Half-day off for children/parents' birthday.
• Early finish on Fridays (end at 14:00).
• Work from anywhere with good internet connection.

Additional Information

• Requires understanding that attribution data quality and tracking accuracy are fundamental for decision-making.
• Academic background in Engineering, Statistics, Mathematics, or related fields with strong analytical skills.
• Technical skills include knowledge of GA4, Firebase, MMPs, campaign tracking, and advanced Excel/Google Sheets.
• Desirable skills include basic SQL/BigQuery, visualization tools like Looker Studio, cohort analysis, and interest in paid media strategies.
• Certifications in GA4, Google Tag Manager, Google Ads, Meta Ads, TikTok Ads are a plus.
• Tenpo values diversity and promotes an inclusive environment.