National Council for Mental Wellbeing Marketing Operations Lead

The Marketing Operations Lead at the National Council for Mental Wellbeing is responsible for managing marketing systems, workflows, analytics, and automation to connect marketing activities with business outcomes. The role involves strategic and operational work to support high-impact marketing programs in a remote setting within the U.S.

Location: Remote (US)

Salary: $135,000–$150,000

Responsibilities

• Own the Marketing Operations roadmap, aligned to departmental and organizational priorities.
• Define and maintain governance for campaign setup, tracking, segmentation, and data quality.
• Serve as the primary liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting.
• Identify, design, and pilot responsible AI-enabled approaches — including advanced prompting and agentic workflow design — to improve operational efficiency while maintaining data quality and governance.
• Build and maintain reporting that connects marketing activity to outcomes, including funnel performance, attribution, and ROI.
• Own campaign taxonomy, tracking standards (UTMs, naming conventions), and KPI consistency across teams.
• Develop dashboards and performance readouts; translate insights into clear optimization actions.
• Partner with BI/Data, Enterprise Technology, and Business Development to improve data integrity, segmentation, enrichment, and reporting usability.
• Operationalize lead-generation programs across channels with clear tracking and measurement.
• Co-own lead lifecycle governance (MQL/SQL criteria, routing, SLAs) with Revenue Ops and Sales Ops.
• Build and optimize lead scoring, routing, enrichment, and exception handling; monitor and resolve lead-flow issues.
• Strengthen funnel visibility and attribution readiness through campaign hygiene and consistent data definitions.
• Manage the marketing automation platform (Marketo), including architecture, governance, and day-to-day administration.
• Design scalable automation programs including nurture, lifecycle, re-engagement, and event/webinar journeys.
• Govern automation rules, triggers, personalization, segmentation logic, and reusable components to improve efficiency and consistency.
• Participate in campaign kickoffs to define measurement plans, audience strategy, segmentation needs, and operational requirements.
• Translate marketing-ops concepts into clear guidance, training, and documentation for non-technical partners.
• Ensure all campaigns and messaging are standardized and reportable in a systematic way across platforms — from ad to email to web page to lead intake.

Requirements

• 6+ years of experience in marketing operations, lifecycle marketing, analytics, or a closely related field.
• Marketo Certified Expert (MCE) required — candidates must be certified and able to hit the ground running.
• Deep, hands-on Marketo administration experience including architecture, automation, and governance.
• Experience with CRM platforms and partnering with CRM teams (MS Dynamics 365 or similar).
• Strong marketing campaign operations experience, including QA and documentation discipline.
• Strong analytics and data fluency: funnel analysis, segmentation strategy, and KPI development.
• BI/reporting skills (e.g., Tableau, Power BI) and demonstrated ability to turn insights into action.
• Proven lead-management optimization experience: scoring, routing, and SLA management.
• Experience with B2B and B2C funnels and lifecycle governance (e.g., MQL/SQL definitions).
• Working knowledge of HTML/CSS, web analytics, and tracking (UTMs, pixels).
• Demonstrated proficiency with generative AI tools and advanced prompting techniques applied to marketing operations, segmentation, and analytics workflows.
• Comfort designing or piloting agentic AI workflows to streamline marketing operations tasks.
• Excellent stakeholder communication across technical and non-technical audiences.
• Strong ownership mindset with high attention to detail and a continuous improvement orientation.
• Adaptable and collaborative, with energy for a fast-paced environment where both strategy and execution are expected.

Benefits

• Medical, dental, vision, life, and disability insurance.
• 403(b) retirement plan with employer contributions after 1 year of service.
• Paid time off, including vacation, sick, personal, floating holiday, bereavement, and observed federal holidays.
• Parental support benefits, including adoption, fertility, and surrogacy reimbursement and two weeks paid parental leave.
• Free unlimited Relias professional development courses.
• Annual professional development and tuition reimbursement funds.
• Calm Premium access

Additional Information

• Interested candidates are encouraged to submit their applications promptly through our online portal. All applicants will receive a response.
• Candidates who advance can expect an initial phone interview with the Positively Partners team, a follow-up interview with the AVP, Marketing, and a multi-part final interview with a range of stakeholders.
• The Lead is expected to begin work in Fall 2026.
• Positively Partners is committed to conducting an equitable, accessible search process. Accommodation requests during the interview process will be handled confidentially.