Marketing Manager (Offline Programs)

The Institute of Metacognitive Programming (IMCP) is seeking a highly skilled Marketing Manager (Offline Programs) to lead and promote its offline educational programs, including workshops, seminars, and conferences. The role involves strategizing, executing, and optimizing marketing campaigns to drive growth and engagement for a global coaching and leadership methodology.

Location: Remote

Responsibilities

• Develop and implement comprehensive marketing strategies for all offline programs.
• Organize and manage marketing activities across multiple channels.
• Lead project execution, oversee all stages of program launches, and ensure milestones are met.
• Allocate and monitor marketing budgets effectively to maximize ROI.
• Identify new ideas to improve key metrics, optimize conversion at each stage of the funnel, and test hypotheses for scalable growth.
• Collaborate with influencers and manage PR campaigns to increase visibility and credibility.
• Implement content strategies that support offline program promotion and audience engagement.
• Achieve SQL (Sales Qualified Leads) targets through targeted marketing initiatives.
• Manage relationships with contractors, agencies, and external partners.
• Provide weekly and monthly reporting with clear insights on performance and results.

Requirements

• Minimum 3 years of experience in a similar marketing role.
• Proven success in promoting travel projects, conferences, or large-scale events.
• Demonstrated experience launching marketing campaigns or programs in new markets.
• Strong organizational and planning skills: ability to create detailed plans, manage schedules, budgets, and prioritize effectively.
• Analytical mindset: ability to structure and process qualitative and quantitative data and draw actionable conclusions.
• Team leadership and collaboration skills: ability to inspire and coordinate cross-functional teams.
• English proficiency at B2 level or higher.

Benefits

• Work for a globally recognized and fast-growing coaching and training organization.
• Competitive salary with fixed and performance-based components tied to KPI achievement.
• Fully remote work with flexible scheduling.
• High ownership and influence over IMCPs offline program marketing strategy and execution.
• Collaborative, learning-oriented team environment.
• Opportunity to shape the promotion of a thought-leadership brand at a global scale.