Home-Based Marketing Data Analyst

A remote position for a detail-oriented marketing professional specializing in data analysis, reporting, and supporting marketing operations for a roofing company. The role involves analyzing marketing data, creating reports and dashboards, and communicating insights to stakeholders.

Location: Remote, Philippines

Salary: PHP 38,000 – 48,000

Responsibilities

• Pull data from marketing systems and synthesize it into clear, digestible reports.
• Produce weekly reporting that provides clear insights on lead generation and marketing channel performance.
• Build dashboards comparing actual lead flow to budgeted expectations, using visuals such as graphs and scorecards.
• Highlight areas of success and areas needing improvement to guide partner marketing decisions.
• Support reporting for approximately 15-16 different roofing partners, each requiring unique data interpretation.
• Prepare visuals designed for fast understanding by stakeholders.
• Assemble reports (including some copy-paste tasks) as well as provide analysis and commentary on the data.
• Identify trends in the data and suggest budget optimizations to support overall marketing strategy.
• Communicate findings clearly to non-technical stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, and Business Administration, or any related field.
• 1–3 years of experience in Marketing, Data Analysis, or a related role.
• Strong verbal, written, and English communication skills.
• Ability to work overnight/graveyard shifts in Philippine time or within US operating hours.
• Proficient in using Google Analytics, Google Ads, Power BI, AccuLynx, Ahrefs, and BrightLocal.
• Comfortable pulling data from CRM systems (HubSpot), Google Analytics, SEO tools, and lead traffic sources, and synthesizing it into reports.
• Proficiency with visual analytics tools such as Power BI, Tableau, or Google Looker Studio is preferred.
• Strong data analysis, visualization, and marketing performance reporting skills.
• Candidates should be comfortable pulling data from these tools and synthesizing it into reports.
• Experience analyzing SEO metrics or sales conversion data is beneficial but secondary to reporting ability.
• Ability to understand charts and spreadsheets to extract valuable insights.
• Simple but effective presentation skills for preparing stakeholder-ready visuals.
• Reporting is the main focus of the role, though some data cleanup duties may arise.
• The role includes some copy-paste tasks to assemble reports but also requires analysis and commentary.

Benefits

• Industry-leading salary packages
• Permanent work-from-home setup
• Company equipment provided
• Government-mandated benefits employer share
• Internet stipends upon regularization
• HMO Coverage upon regularization (with an option to enroll as early as Day 1)
• PTO credits and service incentive leaves
• Major spring and winter company live events
• Monthly employee appreciation virtual events
• Company-provided career skills training courses
• A company culture focused on your personal and professional growth