Director of Product Marketing & Commercialization

Enterprise Health is a workforce health platform serving complex organizations with employee health, occupational health, compliance, clinical workflows, and workforce readiness solutions. It aims to build the category of Enterprise Workforce Health and Readiness, integrating AI and clinical workflows into one platform.

Responsibilities

• Own product positioning and messaging across the Enterprise Health platform and Ozwell AI
• Lead category positioning, defining how Enterprise Health frames and owns its space in the market
• Lead go-to-market and commercialization planning for AI and future product modules
• Translate product capabilities into buyer-relevant narratives for various stakeholders and sales teams
• Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions
• Build the sales enablement system for product launches, expansion motions, and competitive differentiation
• Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points
• Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement
• Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness
• Serve as the voice of the market into Product Management, influencing roadmap priorities
• Partner with Sales and Customer Success to capture field feedback, win and loss insight, objections, customer proof, and adoption signals
• Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates
• Support new logo and expansion revenue with materials that help reps open conversations, advance deals, and win competitive evaluations
• Help build a repeatable commercialization operating model for Enterprise Health

Requirements

• 8+ years of B2B marketing, product marketing, commercialization, or go-to-market experience, including 5+ years in product marketing, product commercialization, or sales enablement for complex software
• Experience in healthcare SaaS, health IT, EHR, clinical workflow, population health, occupational health, employee health, or similarly complex regulated healthcare software. General healthcare marketing experience alone is not sufficient.
• Proven ability to produce messaging, positioning, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, and product and website copy
• Strong writing and executive communication skills
• Comfort operating in a lean, high-accountability, PE-backed environment where ambiguity is real and execution matters
• Strategic enough to shape category and positioning, and practical enough to ship work every week
• Experience commercializing AI-enabled products, automation tools, clinical workflow software, data products, analytics products, or similarly complex enterprise healthcare solutions. Direct AI commercialization experience is strongly preferred.
• Demonstrated understanding of healthcare buyers, healthcare complexity, clinical or operational workflows, compliance, data governance, and multi-stakeholder buying committees