Director of Product Marketing

The Director of Product Marketing will lead go-to-market strategies, product launches, and market positioning for a portfolio of products, working closely with cross-functional teams to drive growth and impact.

Location: Remote

Salary: $150,000–$210,000/yr

Responsibilities

• Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios
• Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders
• Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence
• Own executive-level readiness and accountability for successful launches and revenue impact
• Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership
• Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas
• Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative
• Ensure consistency and quality of messaging across all customer touchpoints and regions
• Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction
• Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership
• Influence product strategy and investment priorities based on market opportunities and emerging trends
• Champion a customer-centric approach across the organization
• Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams
• Ensure alignment between product marketing initiatives and pipeline/revenue goals
• Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale
• Drive innovation in channels, storytelling, and engagement to accelerate growth
• Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth
• Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes
• Build scalable partner enablement programs and frameworks to expand reach and market penetration
• Build, lead, and mentor a high-performing product marketing team, fostering a culture of excellence, accountability, and innovation
• Define organizational structure, roles, and career development pathways
• Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making
• Influence senior stakeholders and drive alignment across functions and geographies

Requirements

• 10+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries
• Proven track record of launching products and driving market impact
• Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials
• A strategic thinker who’s equally comfortable getting tactical
• Excellent written and verbal communication skills
• Strong analytical mindset with experience using data to drive decisions
• Comfortable working cross-functionally in a fast-paced, ambiguous environment
• Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
• Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
• Microsoft Office experience required