Director of Digital Marketing - Remote

Longbridge Financial is seeking a seasoned digital marketing leader to manage and innovate their digital marketing ecosystem, including agency partnerships, website rebuilds, paid media, and AI capabilities. The role is highly strategic, performance-driven, and involves leadership in a regulated financial services environment, with a focus on reverse mortgages and senior-focused marketing.

Location: Remote (US)

Salary: $197,000–$215,000/yr

Responsibilities

• Own and manage relationships with digital marketing and media agencies, ensuring deliverables, timelines, and performance.
• Manage large media budgets with a focus on efficiency, ROI, and optimization.
• Oversee a large-scale website rebuild, managing external and internal teams from strategy to launch.
• Lead paid media strategy, translating business goals into data-informed media plans.
• Partner with analytics to measure and optimize campaigns in real time.
• Lead CRO and experimentation programs to improve conversion rates.
• Bring expertise in AI, AEO, and GEO to enhance visibility and efficiency in search environments.
• Leverage AI tools to improve marketing efficiency, content, and targeting.
• Manage the lead purchase program, vendor relationships, and performance metrics.
• Develop lead quality models and optimize budget allocation across channels.
• Identify and test emerging lead acquisition channels, including AI-driven targeting and digital networks.
• Act as a team leader and mentor, guiding junior team members and collaborating cross-functionally.
• Manage and develop the Marketing Campaign Manager, focusing on direct mail strategy and performance.

Requirements

• 8–10+ years of digital marketing experience at a senior level.
• Experience managing agency relationships and large paid media budgets.
• Hands-on experience with AEO, GEO, and AI strategies.
• Proficiency with AI marketing tools and emerging technologies.
• Experience leading large-scale digital projects, including website rebuilds.
• Proven success in CRO programs and structured experimentation.
• Strong analytical skills and ability to translate data into strategy.
• Excellent communication and stakeholder management skills.
• Experience in regulated financial services, reverse mortgage, or senior marketing preferred.
• Experience managing third-party lead purchase programs, vendor evaluation, and contract negotiation.
• Familiarity with lead aggregator ecosystems in financial services or senior markets.

Benefits

• Full benefits: Medical, Dental, Vision, FSA/HSA, voluntary products.
• 401(k) with company match.
• Paid time off.
• Exempt role.
• Target salary range: $197,000–$215,000.
• Performance-based annual bonus.

Additional Information

• This role is based in the US, fully remote.
• The company is an equal opportunity employer.
• The role involves working in a growing, dynamic industry focused on senior home equity solutions.