Director, Media Strategy

The Director of Media Strategy at Choozle is responsible for client media strategy from pre-sales through campaign completion, serving as the strategic gatekeeper and primary technical advisor to the Revenue team. The role involves owning media plans, guiding the IMS team, and ensuring high-impact digital advertising campaigns across multiple channels.

Location: Remote, United States

Salary: $125,000 - $150,000

Responsibilities

• Audit and scope early-stage plans in collaboration with SADs and AEs.
• Establish and run a partner deal desk to review margin health and custom data integrations.
• Govern inventory quality and eliminate metric-inflating traffic.
• Curate premium supply partnerships, including PMP libraries and direct CTV/OTT supply.
• Vet complex custom requests and define operational scope to prevent bottlenecks.
• Maintain campaign data integrity and synthesize data into growth recommendations.
• Serve as subject matter expert for premium services like CTV, Programmatic, Search, and Social.
• Build multimedia training resources to improve team execution.
• Identify growth opportunities and platform limitations for product feedback.
• Lead and mentor the IMS team, including offshore resources.
• Define workflows and best practices for campaign execution and optimization.
• Train internal operators on audience-first strategies.

Requirements

• 7+ years of experience in digital media planning and management.
• Deep experience with Google Ads and Meta Business Suite.
• Advanced familiarity with The Trade Desk or similar DSPs.
• Certified in Google Ads, GA4, and Meta Blueprint or willing to renew certifications.
• Understanding of attribution models, AI leverage, and consumer journey mapping.
• Excellent written and verbal communication skills.

Benefits

• $100 monthly wellness stipend.
• $200 monthly home office stipend.
• Self-managed time off, 12 paid holidays, parental leave, volunteer days.
• Inclusive paid leave policies for miscarriage and abortion.
• 401(k) with 3% company match, employer HSA contributions, LinkedIn Learning access.
• Medical PPO & dental at 90% employer-paid, HDHP coverage, disability, life insurance.
• Access to Employee Assistance Program (EAP).
• $2,000 employee referral bonus.
• Flexible schedules.

Additional Information

• This role is remote within the US, applicants must reside in the US and be legally authorized to work.
• The role involves a 30/60/90-day onboarding plan.
• The position is open until filled.
• Pre-employment includes background checks and verification of work authorization.
• Choozle is an equal opportunity employer and provides accommodations for applicants.