Category Manager Sneakers

The Sneakers Category Manager at StockX is responsible for leading the growth and engagement of the sneaker category within a new commerce initiative, acting as a cultural and market expert, and building strategic partnerships with sellers and creators.

Location: Remote (US)

Salary: $120,000–$130,000/yr

Responsibilities

• Define and execute the growth strategy for sneakers within the platform
• Own category-level performance across supply, engagement, and revenue
• Establish quarterly goals, leading indicators, and operating rhythms
• Maintain deep, current knowledge of sneaker culture, including key sellers, creators, collectors, and resellers, sub-segments, drops, releases, brand dynamics, and cultural moments
• Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
• Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
• Personally recruit and onboard flagship sellers who set the tone for the platform
• Develop seller strategies that balance credibility, storytelling, and commerce
• Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
• Partner with Category Marketing to design culturally authentic activations
• Experiment with new approaches and iterate quickly based on performance and feedback
• Work closely with Account & Partnerships Managers to scale seller acquisition and support
• Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
• Provide clear, actionable insights from the market to influence roadmap prioritization
• Document learnings, frameworks, and best practices that can be reused across future categories
• Help define what “great” looks like for category ownership at StockX
• Support hiring and onboarding as the sneaker category team grows

Requirements

• Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
• Strong relationship builder with credibility among sellers, creators, and community members
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
• Entrepreneurial, scrappy, and energized by building something from the ground up

Benefits

• Opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses

Additional Information

• The role sets the cultural bar for the platform, the go-to-market & growth blueprint for future categories, and the credibility of StockX with the sneaker community. It has outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement.