Social Media Manager

The Social Media Manager will be responsible for managing Crypto.com's digital presence and community engagement through high-impact social strategies, blending creativity with data-driven insights.

Location: Dallas, United States

Responsibilities

• Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.
• Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.
• Create up-to-trend initiatives and viral posts to market products and community stories.
• Work alongside cross-functional partners to ensure a unified brand voice and consistent quality.
• Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to improve impact and ROI.

Requirements

• At least 5 years of experience as a Social Media Manager, Specialist or similar role.
• AI-native with a deep understanding of the current AI tooling landscape.
• Strong project management skills with the ability to supervise multiple projects.
• Hands-on experience using social media management/posting tools.
• Knowledge and experience of content management, campaign management, video production, photoshoots, and social media management.
• Ability to create, edit, and repurpose content. Knowledge of design tools is a plus.
• Interest in the financial services industry, including staying up to date on news, trends, and key happenings.