Senior Webflow Designer

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, expanding into all home services. The company is seeking a Senior Webflow Designer to own and build their marketing sites across four brands, focusing on design, development, and system creation in Webflow.

Location: Remote (US)

Salary: $110K–$140K/yr

Responsibilities

• Design and build marketing site templates, page architecture, components, and UX/UI standards in Webflow.
• Create and maintain a Webflow design system and component library for four brands.
• Design interactions, animations, and motion to enhance brand perception.
• Develop test-ready templates and variants for CRO testing.
• Collaborate closely with the Technical Growth Manager and CRO Specialist.
• Ensure accessibility, usability, and brand consistency across all sites.
• Support the migration and scaling of SEO pages.

Requirements

• Top-tier visual and brand designer with strong visual design and disciplined brand execution.
• Expertise in Webflow, including complex, multi-page sites, component architecture, and design systems.
• Disciplined UX/UI skills with focus on usability, accessibility (WCAG), and conversion best practices.
• Collaborative mindset, experienced working with growth teams, data-driven decision making.
• Self-directed, fast, and able to ship quality work independently.
• Proficient in AI tools like Claude Code and Claude for design and development.
• Technically capable beyond Webflow native, including custom CSS and JavaScript.

Benefits

• Base salary: $110K - $140K.
• 401k.
• Healthcare: Medical, dental, and vision.
• Fully remote.
• Unlimited PTO.

Additional Information

• This role involves designing and building directly in Webflow, not translating from Figma.
• Collaborative role with growth and marketing teams, not a solo or brand identity role.
• Significant initial work to improve existing marketing sites and build scalable templates for SEO.