Senior Manager, Demand Generation

AgencyAnalytics is a leading B2B SaaS reporting and insights platform for marketing agencies, focusing on consolidating data from multiple channels into automated client reports. The company values speed, contribution, and a remote-first culture.

Location: Remote (Canada)

Salary: CAD 111,800 – CAD 161,800

Responsibilities

• Run Create and Capture as one integrated motion: one demand plan, one budget, one scoreboard.
• Lead three direct reports as a player-coach: DGM Create, DGM Capture, and the Performance Marketing Specialist.
• Own the trial-conversion email program directly, from sign-up to first paid invoice.
• Partner with the Director, Growth Marketing, on strategy including demand planning, budget allocation, motion design, and experiments.
• Co-plan the distribution motion with the Sr. Manager, Brand & Content.
• Partner with the Sr. Search & Discovery Specialist on search strategy across motions.
• Be the source of truth on demand performance for the Director and executive team.

Requirements

• 6+ years in B2B SaaS demand generation, including 2+ years leading a team across multiple paid and organic channels.
• A point of view on motion ownership versus channel ownership.
• Fluency across Create and Capture work, including paid programs, content distribution, podcasts, partnerships, review sites, in-market intent, and trial-conversion email.
• Hands-on experience designing and running trial-conversion or activation email programs.
• Comfort as a player-coach, leading a team and doing the work alongside them.
• Strong partnership instincts with peers in leadership roles.
• Comfort being measured on trial signups and trial-to-paid conversion metrics.

Benefits

• Variable compensation.
• 4 weeks vacation, 5 personal days, and your birthday off.
• Comprehensive benefits from day one, plus an annual HSA/WSA spending account.
• RRSP matching.
• Annual learning and development budget, plus a book budget.
• Parental leave top-ups.

Additional Information

• This is an active role to be filled immediately.
• AgencyAnalytics uses AI tools in the recruitment process, with decisions made by people.
• The company is committed to inclusion and accessible hiring, welcoming applicants from all backgrounds.