Senior Digital Content Strategist

The Senior Digital Content Strategist is responsible for developing and optimizing digital content and conversion experiences that support Baylor Genetics’ growth marketing and commercial objectives. This role owns the content-to-conversion layer of the integrated campaign model, ensuring that digital experiences, campaign assets, landing pages, and customer journeys effectively engage target audiences and drive measurable conversion outcomes.

Location: Remote

Responsibilities

• Develop digital content strategies aligned to commercial growth priorities, integrated campaigns, and buyer journey stages
• Translate product positioning and campaign strategy into conversion-oriented digital experiences
• Support development of audience-specific content journeys designed to improve engagement and lead conversion
• Ensure consistency of messaging and user experience across digital channels and campaign touchpoints
• Own development and optimization of campaign assets including landing pages, emails, digital content across channels, nurture assets, and conversion experiences
• Partner with Growth Marketing to support integrated campaign execution across digital channels
• Collaborate with Product Marketing to align content to GTM priorities, messaging frameworks, and customer needs
• Coordinate asset development with internal creative resources and external agencies
• Support website engagement and conversion strategies focused on lead capture, CRO, and user experience optimization
• Monitor website and landing page performance metrics and recommend optimization opportunities
• Execute A/B testing and performance optimization initiatives to improve engagement and conversion rates
• Help improve digital customer journeys based on behavioral insights and engagement data
• Analyze content and engagement performance across digital channels
• Track metrics related to engagement, conversion, content effectiveness, and user behavior
• Develop insights and recommendations to improve digital performance and campaign effectiveness
• Partner with Growth Marketing and Marketing Operations to align content performance to pipeline and attribution reporting
• Partner closely with Growth Marketing team members on campaign execution, nurture journeys, and digital activation
• Collaborate with Corporate Affairs & Communications on website content, thought leadership, brand alignment, and digital storytelling
• Work with Product Marketing to align messaging and content to product launches and commercial priorities
• Support scalable content operations and digital best practices across the marketing organization

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field
• 5–8+ years of experience in digital content strategy, digital marketing, conversion optimization, or content marketing
• Strong experience developing digital campaign assets, landing pages, nurture content, and conversion-focused experiences
• Experience with CMS platforms, marketing automation tools, website optimization, and analytics platforms
• Strong understanding of CRO, SEO, customer journey mapping, and digital engagement strategies
• Experience collaborating across marketing, creative, and commercial teams
• Strong writing, editing, and content strategy skills
• Analytical mindset with ability to use performance insights to drive optimization
• Equivalent combination of education and experience may be considered.