Sales Team Lead

ArboStar is a SaaS platform for tree care and landscaping companies, seeking a Sales Team Lead to manage and develop the sales team, ensuring performance and growth.

Location: Remote (North America)

Responsibilities

• Lead, organize, and scale the sales team to meet growth targets.
• Own hiring, onboarding, and ramp-up of new sales representatives.
• Define clear roles, responsibilities, and expectations across the team.
• Build and maintain sales playbooks, scripts, and documented processes.
• Provide ongoing coaching, feedback, and performance improvement plans.
• Run regular call reviews, QA sessions, and one-on-one coaching.
• Ensure high and consistent quality across cold calls, discovery calls, demo confirmations, and demos.
• Identify skill gaps and address them through targeted training and enablement.
• Own team-level performance metrics and reporting (pipeline health, activity, conversion rates, revenue).
• Conduct regular performance reviews for individual reps and the team.
• Document performance trends, risks, and improvement actions.
• Be accountable for team results, with compensation tied to the team meeting defined performance criteria.
• Spend time reviewing and shadowing sales reps, particularly during the first months in the role, to understand workflows, strengths, and gaps.
• Step in selectively to support sales activities when it directly helps team performance (e.g., onboarding periods, coverage gaps, or complex opportunities).
• Reinforce best practices by example, without owning a permanent individual quota or day-to-day rep responsibilities.
• Use hands-on involvement to inform coaching, process improvements, and training—not as the primary focus of the role.
• Partner with Marketing to improve lead quality and funnel performance.
• Work closely with Implementation and Customer Success to ensure smooth handoffs and aligned expectations.
• Share customer feedback and market insights to improve messaging and sales strategy.

Requirements

• 5+ years of experience in B2B SaaS sales.
• Experience leading, mentoring, or managing sales representatives.
• Strong understanding of the full sales cycle and modern sales processes.
• Proven ability to coach and improve individual and team performance.
• Comfort managing performance, accountability, and difficult conversations.
• Data-driven approach to sales metrics and reporting.
• Excellent communication and organizational skills.
• Hands-on experience with CRM systems (HubSpot, Salesforce, Pipedrive).

Benefits

• Competitive base salary + team-performance-based bonus.
• Fully remote role with flexibility across North American time zones.
• Opportunity to lead and shape a growing sales team.
• Direct impact on company growth and sales operations.
• The chance to work in the green industry, helping tree care and landscaping businesses operate more efficiently while supporting healthier urban forests and a more sustainable planet.