Product Marketing Manager (W/M/D) Für SaaS Und On-Premises Lösungen

Product Marketing Manager role focused on Legal Tech SaaS solutions, working in a dynamic, international environment, either at German locations or remote within Germany.

Location: Germany

Responsibilities

• Development and implementation of product marketing strategies, including positioning and messaging for national and international markets.
• Creation of target group-specific content for product marketing.
• Planning and execution of product launches and market introductions.
• Conducting customer and market analyses to identify personas and trends.
• Performing competitive intelligence and market positioning analysis.
• Supporting sales channels with enablement, training, and sales tools.
• Developing go-to-market strategies in collaboration with product management, marketing, and sales, including campaign and communication planning.
• Assisting product management in developing long-term product strategies in Legal Tech SaaS.
• Maintaining relationships with key analysts and ensuring product presence in relevant reports.
• Acting as a product evangelist through presentations, media interviews, and content creation.

Requirements

• 3-5 years of experience in international product marketing or product management, preferably in SaaS or Legal Tech.
• A degree or training in marketing, product management, business informatics, or similar.
• Proven success in developing GTM strategies and marketing measures in B2B.
• High customer and service orientation.
• Excellent organizational, pragmatic, and conceptual skills.
• Proactive, assertive, cooperative, and independent working style.
• Strong communication skills, creativity, team orientation, and flexibility.
• Experience with AI solutions like ChatGPT, Claude, etc., in product marketing.
• Fluent German and English in spoken and written language.

Benefits

• Annual training budget and career paths.
• Employee referral bonus.
• Mobility benefits (bike leasing, public transport subsidies).
• Workation up to 30 days/year within the EU.
• Screen workplace glasses.
• Tax-free benefits.
• Events and company celebrations.
• Flexible working models (hybrid, home office, part-time).
• English courses for all levels.

Additional Information

• Application process includes a virtual introduction, a digital interview, and a task with follow-up discussion, possibly in person.
• Company values diversity, innovation, and individual contribution, with a focus on shaping the future of legal tech and digital economy.