Product Manager Skinvive

Senior Product Manager leading consumer strategy, education content, and integrated campaigns for new product launches in the medical aesthetics sector, focusing on compliance and cross-functional collaboration.

Location: China

Responsibilities

• Lead consumer strategy for new product launch and post-launch growth.
• Develop consumer education content and integrated 2B2C campaigns.
• Plan and execute consumer campaigns with key accounts, sales, digital, and agencies.
• Build consumer insight and campaign performance tracking mechanisms.
• Collaborate with cross-functional teams to ensure alignment, compliance, and timely execution.

Requirements

• Bachelor’s degree or higher in Marketing, Medicine/Pharmacy, Biology, Business or related fields; Master’s preferred.
• Minimum 8 years of brand/consumer marketing experience.
• Strong insight-to-strategy thinking and ability to translate insights into strategies.
• Good campaign management skills and ownership.
• Experience in medical aesthetics, pharma, medical devices, or consumer health preferred.
• Proficiency in Chinese and English.