Paid Social Specialist

The Paid Social Specialist is responsible for planning, executing, and optimizing paid social activity across platforms like LinkedIn and Meta to drive awareness, demand, and pipeline growth for RWS. They work within a performance-led Growth Marketing team, focusing on using paid social as a scalable demand generation channel, influencing full funnel buying groups from awareness to lead and opportunity creation.

Location: Null

Salary: Null

Responsibilities

• Optimize website and landing pages to improve conversion, engagement, and user journeys
• Identify friction points and drop-offs; implement improvements (layout, messaging, CTAs, forms)
• Run A/B and multivariate tests, from setup to analysis and insights
• Monitor performance metrics and turn data into actionable recommendations
• Collaborate with Campaigns, Paid Media, SEO, and Lifecycle teams to improve conversion paths
• Support personalization initiatives and ensure proper testing and implementation

Requirements

• Experience in CRO, digital optimization, or performance marketing
• Hands-on A/B testing and website analytics experience
• Strong analytical skills and understanding of user behavior
• Knowledge of UX principles and conversion best practices
• Familiar with tools like Google Analytics and HubSpot
• Detail-oriented, structured, and data-driven mindset

Benefits

• Work with passionate, smart people in a diverse and inclusive environment
• Opportunity for individual growth and career development
• Alignment with company values of partnership, pioneering, progress, and delivery

Additional Information

• RWS is committed to equal opportunity employment and promotes diversity and inclusion.
• The role involves collaboration across multiple teams and a focus on continuous testing and optimization.