Online Marketing

The role is for an Assistant Manager in Online Marketing at MakeMyTrip, focusing on performance marketing for Hotels, responsible for driving growth, efficiency, and ROI across various digital channels.

Location: Gurugram

Responsibilities

• Develop and execute performance and remarketing strategies to increase visibility, drive traffic, and achieve conversion goals
• Perform A/B testing and experiments to optimize ad copy, landing pages, and other elements to improve conversion rates
• Leverage data and analytics to improve marketing efficiency and deliver targeted business outcomes
• Collaborate with content and design teams to create compelling ad copies and landing pages
• Build and manage experimentation frameworks to uncover new growth opportunities
• Partner with Category, Revenue, Supply, and Product teams to improve competitiveness and on-site conversion
• Utilize tools like Google Analytics and third-party platforms to track performance and derive insights
• Manage campaign execution, optimization, and performance analysis.

Requirements

• MBA from a reputed institute with 1-2 years of experience in marketing, preferably in performance or growth roles.
• Strong knowledge of Google Ads platform, including campaign setup, keyword research, bid management, and performance tracking.
• Experience with new Google Ads formats (e.g., performance max) is preferred.
• Experience with analytics and attribution tools (e.g., Google Analytics, Appsflyer, MMPs).
• Proficiency in data-driven decision-making and interpreting complex datasets.
• Strong communication, stakeholder management, and problem-solving skills.