Media Buyer (Google&Meta)

CapsLock is a company that specializes in providing digital marketing services to businesses that are facing sales growth challenges. Our comprehensive services include sales consulting, data analytics, and recruitment support, all seamlessly integrated to ensure efficient and accelerated growth. Our core values center around our people, client orientation, quality, continuous improvement, integrity, and fostering strong relationships.

Location: Remote, United States

Responsibilities

• Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability.
• Manage budget allocations and bid parameters to deliver the most efficient results.
• Active (daily) awareness of campaign performance.
• Test new ideas based on insights gained from campaign management.
• Proactively and effectively optimize media buys utilizing KPIs.
• Ensure that campaign KPIs and objectives are met both near and long term.
• Achieving assigned unit goals at or below the target cost-per-acquisition.
• Actively contribute to AI creative development for managed sources and team clients.
• Identify opportunities to drive efficiencies and improvements.

Requirements

• 5+ years experience in digital performance marketing with a focus on media buying.
• 3+ years of PAID ADVERTISING experience.
• Strong experience with Facebook/Google as a main instrument.
• Experience in lead generation.
• Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results.
• Understanding of marketing funnels, channels, attribution, and performance metrics.
• Analytical mind to analyze data and metrics and translate insight into actionable strategies.
• Proactive approach in proposals of new/different ideas, solutions for problems and main KPI improvement.
• Prior experience with AI creative design tools like Gemini, Sora, etc. (Optional but a plus).
• Strategic and creative.
• Organizational and multitasking abilities.
• Desire to learn new things and not afraid to take risks.
• Ability to quickly learn new ad platforms and tools.
• Upper-Intermediate English level.
• Be open to a long-term working relationship (2+ years).

Benefits

• Remote Work
• Paid Time Off
• Ongoing Learning
• Home Office
• Physical Well-Being
• Unlimited Sick Days
• Medical Coverage
• Co-Working Space
• Fun Stuff

Additional Information

• ***NO agency owners, NO sub-hire!!!***