Marketing Manager Poland

Binance is seeking a Marketing and Community Relations Manager to lead integrated marketing campaigns, community-building initiatives, and stakeholder engagement within the cryptocurrency industry.

Location: Remote (Global)

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns across various channels to drive brand awareness, engagement, and growth in key business metrics.
• Lead data-driven campaigns, experimentation, A/B testing and product positioning rooted in deep customer and market understanding across all marketing channels, including CRM, digital, social media, performance marketing, and affiliate marketing.
• Organize and deliver both online events (e.g., webinars) and offline initiatives such as conferences, community meetups, and local activations.
• Manage and grow the Binance Angels volunteer program locally, ensuring high engagement, smooth operations, and strong alignment with community goals.
• Plan and implement community-building strategies via various local social channels and offline events to drive engagement and foster a sense of community among users.
• Identify, pitch, and secure local partnerships that support business growth, brand visibility, and ecosystem expansion.
• Foster and maintain strong relationships with the Binance community, partners, and stakeholders through regular communication and engagement activities.
• Monitor market trends, competitor activity, and industry developments to proactively identify opportunities and challenges.
• Collaborate closely with the PL Marketing team and cross-functional teams including product, operations, regional marketing, and global stakeholders to ensure cohesive and effective execution.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience of at least 3 years in marketing, operations, or community relations, preferably in the cryptocurrency or tech industry.
• Proven experience launching and managing community initiatives (e.g., building an online forum, launching an affiliate program, managing events, managing social media platforms).
• Comfortable with public speaking and genuinely enjoys presenting in front of audiences, hosting events, and leading webinars.
• Strong understanding of cryptocurrency-related terminologies and trends; Proven track record of managing successful marketing campaigns and community engagement initiatives.
• Highly proactive mindset with a strong bias toward action – constantly generating new ideas and taking initiative without waiting for direction.
• Proven ability to independently own and drive projects end-to-end, from concept to execution, with minimal guidance.
• Ability to thrive in a fast-paced, result-oriented environment.
• Strong ability to multitask and work quickly under tight daily deadlines.
• Bilingual English/Polish is required to be able to coordinate with overseas partners and stakeholders.

Benefits

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).