Director of Growth Marketing

The role is for a Director of Growth at a purpose-led eco-friendly household essentials company, focusing on scaling their DTC business in the UK to increase donations for clean water and sanitation.

Location: Remote (UK)

Responsibilities

• Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
• Lead the UK strategy for conversion-led creative and manage the relationship with external creative agency.
• Own the UK DTC new customer forecast and the monthly performance budget allocation.
• Identify and scale new local channels and partnerships to drive incremental growth.
• Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.

Requirements

• Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market.
• Design and execute the roadmap for UK-specific growth initiatives and prioritise team work.
• Bridge the gap between the UK Brand team and Global Growth team, ensuring local needs are represented.
• Pivot budget and strategy based on real-time performance data to drive incremental customer growth.

Benefits

• Competitive, market-informed salaries.
• Support towards healthcare for the team worldwide.
• Generous paid leave.
• Tailored learning and development opportunities.
• Free toilet paper.

Additional Information

• The role involves managing and developing direct reports, including a Creative Strategist and Partnerships & Influencers Manager.
• The company is a certified B Corp™ with a high social and environmental impact score.
• Encourages applications from underrepresented groups and values diversity of perspectives.