Marketing Copywriter

BIS Safety Software is seeking a Marketing Copywriter to lead the development of clear, compelling marketing messaging across various channels, focusing on understanding customer psychology and product positioning.

Location: Remote

Salary: $65,000 - $80,000 a year

Responsibilities

• Own Marketing Messaging Quality - ensure consistency of messaging across marketing channels, maintain clarity and discipline in how the company communicates its value, and help refine the language used to describe our platform and capabilities
• Develop a Working Understanding of the BIS Platform - write accurate and credible marketing copy, the copywriter must develop a strong working understanding of how the BIS platform functions. This includes learning the core capabilities of the system and ensuring that marketing messaging accurately reflects what the software can actually do. The goal is to ensure that marketing copy remains aligned with real product functionality, while still communicating value clearly to the market.
• Write and Develop Marketing Content - you will create and refine copy for a variety of marketing initiatives including Website pages and landing pages, digital advertising campaigns, buyer guides and marketing assets, campaign messaging and promotional materials, video scripts and product marketing content, and email campaigns and marketing communications
• Understand the Buyer - strong marketing copy requires understanding how buyers think. You will work with the marketing team to develop messaging that reflects different customer types, different levels of buyer sophistication, and different stages of the purchasing journey
• Work Across Marketing Channels - messaging at BIS appears in many forms. You will contribute copy and messaging for digital marketing campaigns, website content, SEO and AEO-driven content initiatives, marketing guides and downloadable assets, and product-focused marketing materials
• Use AI as a Professional Tool - AI is increasingly part of modern marketing workflows. In this role you will use AI tools to assist research and content development, refine and elevate AI-assisted drafts into high-quality marketing copy, and help the team use AI more effectively in marketing workflows

Requirements

• Are someone who enjoys thinking deeply about messaging and how customers respond to it
• Have 1+ years of professional marketing copywriting experience
• Possess a strong ability to translate complex systems into clear messaging
• Are an excellent judgment about tone, clarity, and positioning
• Have an ability to write quickly without sacrificing quality
• Thrive working in a fast-paced marketing environment
• Have experience using AI tools as part of modern content workflows
• Are comfortable receiving feedback and iterating quickly, reducing revision cycles over time
• Are humble, eager to learn, and happy to ask questions and seek clarity where needed
• Are energized by the challenge of making complex products easy to understand

Benefits

• Employee Stock Ownership Plan (ESOP)
• Full medical, dental, and vision coverage
• Life insurance and disability insurance
• Health spending account
• Flexible working hours
• On-the-job training and growth opportunities

Additional Information

• Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.